The Tech Edvocate

Top Menu

  • Advertisement
  • Apps
  • Home Page
  • Home Page Five (No Sidebar)
  • Home Page Four
  • Home Page Three
  • Home Page Two
  • Home Tech2
  • Icons [No Sidebar]
  • Left Sidbear Page
  • Lynch Educational Consulting
  • My Account
  • My Speaking Page
  • Newsletter Sign Up Confirmation
  • Newsletter Unsubscription
  • Our Brands
  • Page Example
  • Privacy Policy
  • Protected Content
  • Register
  • Request a Product Review
  • Shop
  • Shortcodes Examples
  • Signup
  • Start Here
    • Governance
    • Careers
    • Contact Us
  • Terms and Conditions
  • The Edvocate
  • The Tech Edvocate Product Guide
  • Topics
  • Write For Us
  • Advertise

Main Menu

  • Start Here
    • Our Brands
    • Governance
      • Lynch Educational Consulting
      • Dr. Lynch’s Personal Website
      • Careers
    • Write For Us
    • The Tech Edvocate Product Guide
    • Contact Us
    • Books
    • Pedagogue
    • Edupedia
    • The Edvocate Podcast
    • Terms and Conditions
    • Privacy Policy
  • Topics
    • Assistive Technology
    • Child Development Tech
    • Early Childhood & K-12 EdTech
    • EdTech Futures
    • EdTech News
    • EdTech Policy & Reform
    • EdTech Startups & Businesses
    • Higher Education EdTech
    • Online Learning & eLearning
    • Parent & Family Tech
    • Personalized Learning
    • Product Reviews
  • Advertise
  • Apps
  • Tech Edvocate Awards
  • The Edvocate
  • P-20 Ed Careers

logo

The Tech Edvocate

  • Start Here
    • Our Brands
    • Governance
      • Lynch Educational Consulting
      • Dr. Lynch’s Personal Website
        • My Speaking Page
      • Careers
    • Write For Us
    • The Tech Edvocate Product Guide
    • Contact Us
    • Books
    • Pedagogue
    • Edupedia
    • The Edvocate Podcast
    • Terms and Conditions
    • Privacy Policy
  • Topics
    • Assistive Technology
    • Child Development Tech
    • Early Childhood & K-12 EdTech
    • EdTech Futures
    • EdTech News
    • EdTech Policy & Reform
    • EdTech Startups & Businesses
    • Higher Education EdTech
    • Online Learning & eLearning
    • Parent & Family Tech
    • Personalized Learning
    • Product Reviews
  • Advertise
  • Apps
  • Tech Edvocate Awards
  • The Edvocate
  • P-20 Ed Careers
  • Product Review of Planet Lettra

  • Product Review of Prifact

  • Product Review of PREto3

  • Product Review of Preschool & Kindergarten Games

  • Product Review of PraxiSchool

  • Product Review of Powtoon

  • Product Review of PowerSchool

  • Product Review of PowerMyLearning Connect

  • Product Review of Power Math

  • Product Review of Positive Penguins

EdTech Startups & Businesses
Home›EdTech Startups & Businesses›Secrets to Successful Edtech Launches

Secrets to Successful Edtech Launches

By Matthew Lynch
April 6, 2020
3869
0
Spread the love

The edtech industry is growing fast. It’s already become a $16 billion golden egg that has lined many nests with money. Because it can be so lucrative, edtech attracts many entrepreneurs hoping to make it big.

Anyone who launches an edtech startup knows that coming up with an idea for a product or service can seem like the easy part. Starting an edtech company is just the beginning. You have to solve a problem, build a product, and grow your team.

Spend enough time on research

Think Renaissance man (or woman) when you begin your startup. You have to know a lot in many different disciplines, including technology, psychology, communication, and design. You’ll need the creativity of Leonardo da Vinci, the intuition of Elizabeth I, the genius of Isaac Newton, and the insatiable curiosity of Madame Curie. If you don’t have those characteristics, hire for them. These skills will come in handy when it comes to doing research.

Your edtech startup will take wing only if you’ve spent enough time researching everything you can about your MVP. Not only will you need a foundation in applicable theory, but also you’ll have to validate how closely your education technology results correlate with expectations.

And how long will that take? There’s no definitive, one-size-fits-all answer. For some edtech entrepreneurs, the research may take little time. Others will need a much longer runway before becoming airborne.

Network

Sometimes what you know takes a back seat to who you know. Edtech entrepreneurs join incubators and accelerators for a variety of reasons, not the least of which is the opportunity to meet and work with influential people. These influencers do more than innovate and guide.  They can help novice entrepreneurs make useful connections to angels, investors, and mentors.

When you are ready to launch your edtech product or service, get the word out by being visible and heard. Practice your elevator speech. Talk to local TV and radio personalities on air about your product. Broadcast yourself on Facebook or establish a video channel on Vimeo. If the broadcast is live, talk to your listeners. Follow up by commenting on posts.

Present, pilot and persevere

Having an edtech product and marketing an edtech market is not the same thing. You – or your team – have to get out there and sell your wares. That means presenting your edtech solution to as many audiences as possible.

You’ve got to ask for the opportunity to demo what you have. These demos may take place in person or via remote technology link teleconferencing.  Furthermore, these demos can take place at any time of the day, especially if you are trying to catch teachers during conference periods.

After each demo or presentation, ask for the opportunity to pilot your product, especially if you are not quite ready to scale up.

Finally, be ready to persevere. Many entrepreneurs faced setbacks in the early days of their work. Before Goggle was Google, it was called Backrub. The little company intent on organizing all of the information in the world began in a garage. Fortunately, Larry Page and Peter Brin persevered, and Google became the tech giant that it is today.

Previous Article

The Many Benefits of STEM Education

Next Article

What’s in Your School’s Emergency Response Plan?

Matthew Lynch

Related articles More from author

  • Early Childhood & K-12 EdTechEdTech FuturesEdTech Startups & BusinessesHigher Education EdTechOnline Learning & eLearningProduct Reviews

    Classroom Internet Use: Limiting Distractions with Teacher Control

    October 18, 2016
    By Matthew Lynch
  • EdTech Startups & Businesses

    Can Apple Overtake Google in the Education Market?

    July 5, 2018
    By Matthew Lynch
  • EdTech Startups & Businesses

    Why Mission-Driven EdTech Companies Usually Produce the Best Results

    May 8, 2019
    By Matthew Lynch
  • EdTech Startups & Businesses

    The Next Generation of Edtech Entrepreneurs Hail from Europe

    April 12, 2019
    By Matthew Lynch
  • Early Childhood & K-12 EdTechEdTech Startups & BusinessesHigher EducationHigher Education EdTech

    The Dark Side of Edtech Purchasing

    April 5, 2018
    By Matthew Lynch
  • EdTech Startups & Businesses

    How Edtech Companies Can Turn Threats into Opportunities

    December 22, 2017
    By Matthew Lynch

Leave a reply Cancel reply

  • Online Learning & eLearning

    Data-Driven Landscape Increases Pressure on Privacy Concerns

  • Early Childhood & K-12 EdTechEdTech Policy & ReformHigher Education EdTech

    5 Ways to Teach Digital Citizenship to Your Students

  • Uncategorized

    This science teacher says trust and hands-on lessons make all the difference for his middle-schoolers

Search

Login & Registration

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Newsletter

Signup for The Tech Edvocate Newsletter and have the latest in EdTech news and opinion delivered to your email address!

  • Recent

  • Popular

  • Comments

  • Product Review of Planet Lettra

    By Matthew Lynch
    June 28, 2022
  • Product Review of Prifact

    By Matthew Lynch
    June 28, 2022
  • Product Review of PREto3

    By Matthew Lynch
    June 28, 2022
  • Product Review of Preschool & Kindergarten Games

    By Matthew Lynch
    June 28, 2022
  • Product Review of PraxiSchool

    By Matthew Lynch
    June 28, 2022
  • 20 Top Virtual Reality Apps that are Changing Education

    By Matthew Lynch
    March 11, 2017
  • 7 Ways Technology Is Impacting Modern Education

    By Matthew Lynch
    March 4, 2017
  • Why Mobile Technology Enhances Instruction

    By Matthew Lynch
    December 14, 2016
  • 7 Roles for Artificial Intelligence in Education

    By Matthew Lynch
    May 5, 2018
  • Digital Literacy is the Most Important Lifelong Learning Tool

    By Matthew Lynch
    December 30, 2017
  • The Changing Role of Social Responsibility – Perfect Release
    on
    June 27, 2022

    How to Teach Kids Social Responsibility in a Connected World

    […] Lynch, M. (2018, ...
  • Teaching Early Geometry Concepts – Ask a Tech Teacher
    on
    June 23, 2022

    Teaching Early Geometry Concepts

    […] spend a lot ...
  • Product Review of Counting Bills & Coins – The Tech Edvocate | Gold – Silver – ...
    on
    June 21, 2022

    Product Review of Counting Bills & Coins

    […] Product Review of ...
  • The Edtech Industry Has An Oversaturation Problem - latecareer
    on
    June 20, 2022

    Is the Edtech Industry Flunking Out or Making the Grade?

    […] Lynch at The ...
  • The Edtech Industry Has An Oversaturation Problem - News Badshah
    on
    June 19, 2022

    Is the Edtech Industry Flunking Out or Making the Grade?

    […] Lynch at The ...

EdTech Policy & Reform

  • Curriculum & InstructionEdTech Policy & ReformEducation Leadership

    Why We Should Leave Behind the Cookie-cutter Education

    Spread the loveChange appears to be the only “constant” factor in the educational field. However, what happens when a more significant shift becomes necessary? To provide students with the best ...
  • Adaptive LearningCurriculum & InstructionDigital & Mobile TechnologyDigital Age TeachersEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformInstructional Technology

    Exploring New Ideas: Student-Driven Remote Learning

    Spread the loveRemote learning is taking its toll on our students. They miss the social side of school. Not seeing their classmates or teachers is leading to nervousness, anxiety, and ...
  • Digital & Mobile TechnologyEdTech & InnovationEdTech Policy & Reform

    Implementing Education Technology by Pursuing Technology Education

    Spread the loveTechnology is used for many great things in our world. It’s a powerful tool when used correctly. As such, this powerful tool can be used to transform learning.  ...
  • EdTech Policy & Reform

    How Much Bias Is Okay in Your School?

    Spread the loveThe algorithm has proven itself to be a handy tool when it comes to solving education problems. It’s also not without bias.  You may be wondering how some ...
  • EdTech Policy & ReformFeaturedFresh

    Edtech Should Complement Good Pedagogy, Not Attempt to Replace It

    Spread the loveThe newest generation of edtech is downright amazing; it’s no wonder that various education stakeholders might be a little excited about its potential to transform education. However, edtech ...

EdTech Startups & Businesses

  • EdTech Startups & Businesses

    Edtech Companies Can Learn What Not to Do From Delta Airlines

    Spread the loveIt seems that edtech companies still have a lot to learn about their business models and practices. With that being said, there is a lot they can learn ...
  • Digital LeadershipEdTech Startups & BusinessesProduct Reviews

    Product Review of Collegix

    Spread the love This is a comprehensive ERP solution for colleges and universities that provides modular, totally integrated learners services, finance, HR, and advancement. Collegix provides online and offline workarounds ...
  • Early Childhood & K-12 EdTechEdTech Startups & BusinessesProduct Reviews

    Product Review of Discovery Education

    Spread the love Discovery Education is a big player in EdTech. The company has established itself as the leading provider of digital curriculum resources, digital content, and professional development for ...
  • EdTech Startups & BusinessesProduct Reviews

    Product Review of AptaFund

    Spread the loveAptaFund is a business management software that provides essential functions to educational institutions, such as web access to educators, parents, and learners. It allows elementary schools and other educational ...
  • EdTech Startups & Businesses

    Understanding the Fundamentals of a Sales Script in Your Customer Interaction Journey

    Spread the loveSales scripts are crucial to any business and can be the main difference in achieving the set targets. A well-written sales script that factors in customers from different ...

Digital Equity

  • Digital & Mobile TechnologyDigital EquityDigital Literacy

    Teaching Learners Digital Content Creation Skills

    Spread the loveContent curation is nothing new and has always been a coveted skill. It has been this way for hundreds of years — think of art galleries, museums, or ...
  • Digital & Mobile TechnologyDigital EquityEdTech & Innovation

    Promoting Online Access With Hotspots, Laptops, and Planning

    Spread the loveWhen becoming a leader in the field of education, it is important to consider equity. Some students may not have access to devices or the internet from their ...
  • Digital EquityDigital Leadership

    How Can You Assess the Tech Needs of Your Students Outside of School?

    Spread the loveToday, I received an email from the middle school principal in Los Angeles. She explained to me that the school that she ran was in one of the ...
  • Digital Equity

    It Is Time for the Edtech Industry to Stop Denying Its Equity and Race Problem

    Spread the loveThe EdTech industry is dominated by white employees, white leaders, and white entrepreneurs. If you doubt this statement, just attend an Edtech conference. Admittedly, educators and others don’t ...
  • Digital Equity

    How OER Can Help Overcome the Higher Education Equity Barrier

    Spread the loveThe cornerstone of the American dream is the ability to succeed in life regardless of one’s family of origin. And, for most people, that requires a college education. ...

EdTech Futures

  • Adaptive LearningAssistive TechnologyEdTech FuturesInstructional TechnologyTeachers

    Will AI Replace Teachers?

    Spread the loveThrough the years, robots have taken over many jobs. First, they replaced horses and wagons and horses and plows, then they started to replace people. A few examples ...
  • EdTech FuturesHigher EducationHigher Education EdTechUncategorized

    The Future of Higher Education Must Avoid Returning to the Past

    Spread the loveColleges and universities can make higher education safer, smarter, and more accessible through automation and collaboration technologies – if they commit to it. Author: John Hulen, Director of ...
  • EdTech FuturesOnline Learning & eLearning

    IT Trends To Watch As Higher Education Moves Into a New Decade

    Spread the loveEdtech couldn’t have hoped for a better launch into the new decade than the push the industry received from COVID-19. Even the most tech-resistant institutions and individuals have ...
  • EdTech Futures

    4 Emerging EdTech Trends in 2022

    Spread the loveCovid-19 has not only changed education as we know it, but it has forced education technology (EdTech) to up its game. EdTech has been crucial since the start of this ...
  • Adult EducationEdTech & InnovationEdTech FuturesEducation LeadershipEducational LeadershipHigher EducationHigher Education EdTechThe Future of Education

    Education Technology and the Future of Higher Ed Leadership

    Spread the loveEducation Technology (EdTech) has had a more significant impact on education than anyone expected. Now its effects are reaching into the field of higher education. In this article, ...

About Us

Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

We started this journey back in June 2016, and we plan to continue it for many more years to come. I hope that you will join us in this discussion of the past, present and future of EdTech and lend your own insight to the issues that are discussed.

Newsletter

Signup for The Tech Edvocate Newsletter and have the latest in EdTech news and opinion delivered to your email address!

Contact Us

The Tech Edvocate
5322 Markel Road, Suite 104
Richmond, VA 23230
(601) 630-5238
[email protected]

Follow us

Copyright © 2022 Matthew Lynch. All rights reserved.