Are you attempting to sell your edtech product to a higher education administrator? This crowd can ask some tough questions in an attempt to determine if your product is right for them. You may think that you have your sales pitch ready to go, but you should consider what type of information higher education administrators truly want to know. Here are five of the most common questions that you should try to add to your presentation.

What problem does this edtech solve?

Because many edtech companies are not formed by educators, the actual solution they offer can be murky at best. There are a lot of new products on the market today, but many of them are designed to solve the same problems. You should include what unique problems your product can fix for a given school. Make sure that it doesn’t solve the same problem in the same way as a dozen other products.

Do you have any feedback from other schools similar to ours?

Higher education administrators are very familiar with the demographics of their school. They want to know whether other universities and colleges similar to their own have had success implementing your product. It’s even better if you can provide specific feedback that you received from real teachers and administrators at other schools. Of course, this should all accompany research studies that prove your product can be effective in helping students succeed.

Does this technology benefit the professors and students?

Administrators must have an idea of who this new product is going to benefit. Ideally, it should solve a problem for both the teachers and the students. They want to know how teachers can benefit from the data or classroom management tools provided by your edtech product. Higher education students should also find the products engaging, and the products should teach them to explore topics at a deeper level.

What is the cost?

School administrators have to be concerned with the overall cost of your edtech product. Be prepared to face tough questions about the pricing for different scalable solutions and price breaks for volume purchases. Make all of the numbers very clear and easy to understand so that there can be greater transparency and little confusion about what payment you expect.

Will ongoing support be available?

Higher education administrators know that they will encounter some resistance from reluctant professors who aren’t sold on edtech just yet. They want to know if your company will offer an initial training and ongoing support for their staff members. Will there be classes or a customer service line that they can call if they need more assistance? Outline all of the support that a higher education institution will receive when they opt to go with your product.