The Tech Edvocate

Top Menu

  • Advertisement
  • Apps
  • Home Page
  • Home Page Five (No Sidebar)
  • Home Page Four
  • Home Page Three
  • Home Page Two
  • Home Tech2
  • Icons [No Sidebar]
  • Left Sidbear Page
  • Lynch Educational Consulting
  • My Account
  • My Speaking Page
  • Newsletter Sign Up Confirmation
  • Newsletter Unsubscription
  • Our Brands
  • Page Example
  • Privacy Policy
  • Protected Content
  • Register
  • Request a Product Review
  • Shop
  • Shortcodes Examples
  • Signup
  • Start Here
    • Governance
    • Careers
    • Contact Us
  • Terms and Conditions
  • The Edvocate
  • The Tech Edvocate Product Guide
  • Topics
  • Write For Us
  • Advertise

Main Menu

  • Start Here
    • Our Brands
    • Governance
      • Lynch Educational Consulting
      • Dr. Lynch’s Personal Website
      • Careers
    • Write For Us
    • The Tech Edvocate Product Guide
    • Contact Us
    • Books
    • Edupedia
    • Post a Job
    • The Edvocate Podcast
    • Terms and Conditions
    • Privacy Policy
  • Topics
    • Assistive Technology
    • Child Development Tech
    • Early Childhood & K-12 EdTech
    • EdTech Futures
    • EdTech News
    • EdTech Policy & Reform
    • EdTech Startups & Businesses
    • Higher Education EdTech
    • Online Learning & eLearning
    • Parent & Family Tech
    • Personalized Learning
    • Product Reviews
  • Advertise
  • Tech Edvocate Awards
  • The Edvocate
  • Pedagogue
  • School Ratings

logo

The Tech Edvocate

  • Start Here
    • Our Brands
    • Governance
      • Lynch Educational Consulting
      • Dr. Lynch’s Personal Website
        • My Speaking Page
      • Careers
    • Write For Us
    • The Tech Edvocate Product Guide
    • Contact Us
    • Books
    • Edupedia
    • Post a Job
    • The Edvocate Podcast
    • Terms and Conditions
    • Privacy Policy
  • Topics
    • Assistive Technology
    • Child Development Tech
    • Early Childhood & K-12 EdTech
    • EdTech Futures
    • EdTech News
    • EdTech Policy & Reform
    • EdTech Startups & Businesses
    • Higher Education EdTech
    • Online Learning & eLearning
    • Parent & Family Tech
    • Personalized Learning
    • Product Reviews
  • Advertise
  • Tech Edvocate Awards
  • The Edvocate
  • Pedagogue
  • School Ratings
  • How Machine Learning Will Transform the Classroom

  • Milestones of Development: Everything You Need to Know

  • Partnerships Between IT and Physical Security Improves Campus Security

  • Tips for Using Twitter in the Classroom

  • Writing and Reading Goals For the First Grade: Everything You Need to Know

  • Trends That Will Help Your EdTech Startup Succeed

  • Why Cultural Appropriation is Wrong

  • Differentiated Reading Instruction: Everything You Need to Know

  • 13 Ways to Differentiate Instruction

  • Assessing Your Students’ Reading Progress: Everything You Need to Know

EdTech Startups & Businesses
Home›EdTech Startups & Businesses›Your Month to Month Guide for Understanding the School Market

Your Month to Month Guide for Understanding the School Market

By Matthew Lynch
November 26, 2019
0
Spread the love

Businesses may use a fiscal year, but education revolves around a unique academic calendar. The school year differs significantly from any other industry’s calendar.

Not surprisingly, the academic calendar has a tremendous impact on teachers’ lives. Family vacations, home projects, and even leisure time on weekends take a back seat when it comes to grades, state testing, and significant moments at the campus. Extracurriculars, tutoring, and graduation add to the momentum of the school year. 

Businesses operate on a fiscal year that (usually) runs from January to December. However, for many educators, the year begins in August. Classes wind down in May, and teachers spend June and July attending professional development to prepare for the upcoming academic year.

Vendors who don’t understand the school year cycle and resulting purchasing process can feel like outsiders when they approach educators. It’s not that teachers and administrators aren’t interested in your product. You may have pitched your product at the wrong time in the cycle. 

Here’s a glimpse of a standard school year as it evolves from month to month:

·      August: Although the campus principals often return during the last week in July, teachers arrive at the campus in August. In a hectic push to get ready for students, they attend district and campus professional development, prepare their rooms, and plan for the first six weeks.

·      September: Districts that did not commence in August begin now. Teachers are learning new software programs. If you have not already approached a district or school about your edtech product, now’s the time. In addition, the budget officially opens, and schools can begin spending their money.

·      October: The second grading period has begun, and teachers feel like they know their students. They are mastering new programs, and educators are swamped with data reviews. This is also the only month in the academic calendar without a holiday, so some teachers begin to feel weary as Halloween approaches.

·      November: It’s still a good time to approach schools at the beginning of the month, but the week before Thanksgiving is busy. Teachers and administrators rarely have time to visit with vendors.

·      December: With only two or three weeks until winter break and big holidays ahead, teachers have their hands full completing the semester and maintaining discipline. No new professional development takes place at this time. Administrators are planning ahead for the spring semester.

·      January: The second semester begins, and teachers bring renewed energy. It’s a good time to showcase your edtech product or offer professional development.

·      February: Continued optimism makes this a favorable month to approach schools and districts. Many educators are already looking ahead to the new school year. They are formalizing new budgets.

·      March: Most schools take off a week for Spring Break. State assessment begins in some locations, and no one meets with vendors during testing. You can still pitch your product, but be aware that it’s a busy time.

·      April:  State testing often continues this month. Many districts encourage campuses to spend their remaining money. Their funding was generated by this year’s students, so it must be spent. The central office administration usually collects any unspent funds to support summer initiatives.

·      May: State testing finishes up, and then schools prepare for closing out the year. 

The calendar may differ slightly for schools and districts around the country, especially if they operate on quarters or year-round. Ask school leaders and teachers for the best time to contact them. 

Edtech is revamping how schools teach. In turn, schools are revamping the edtech business calendar.  By getting in synch with the academic calendar, you’ll be more likely to market successfully and make a difference in instruction.

Previous Article

3 Reasons Why Schools Must Encourage Technology ...

Next Article

What I Expect from AI in 2022

Matthew Lynch

Related articles More from author

  • Digital LeadershipEdTech Startups & BusinessesProduct Reviews

    Product Review of Collegix

    May 10, 2022
    By Matthew Lynch
  • EdTech Startups & Businesses

    Ed Tech Companies That I Really Love: Part II

    June 26, 2016
    By Matthew Lynch
  • EdTech Startups & BusinessesFeaturedFresh

    How to Break into the Asian Edtech Market

    December 4, 2018
    By Matthew Lynch
  • EdTech Startups & BusinessesFeaturedFresh

    An Insider’s View into the Edtech Market for Curriculum

    November 4, 2018
    By Matthew Lynch
  • EdTech Startups & BusinessesFeaturedFresh

    An Insider’s View into the Edtech Market for Collaboration

    November 2, 2018
    By Matthew Lynch
  • EdTech Startups & Businesses

    How to Find Serious Investors for Your Edtech Company

    April 18, 2018
    By Matthew Lynch

Leave a reply Cancel reply

Search

Login & Registration

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Newsletter

Signup for The Tech Edvocate Newsletter and have the latest in EdTech news and opinion delivered to your email address!

  • Recent

  • Popular

  • Comments

  • How Machine Learning Will Transform the Classroom

    By Matthew Lynch
    January 27, 2023
  • Milestones of Development: Everything You Need to Know

    By Matthew Lynch
    January 27, 2023
  • Partnerships Between IT and Physical Security Improves Campus Security

    By Matthew Lynch
    January 26, 2023
  • Tips for Using Twitter in the Classroom

    By Matthew Lynch
    January 26, 2023
  • Writing and Reading Goals For the First Grade: Everything You Need to Know

    By Matthew Lynch
    January 26, 2023
  • 20 Top Virtual Reality Apps that are Changing Education

    By Matthew Lynch
    March 11, 2017
  • 7 Ways Technology Is Impacting Modern Education

    By Matthew Lynch
    March 4, 2017
  • Why Mobile Technology Enhances Instruction

    By Matthew Lynch
    December 14, 2016
  • 7 Roles for Artificial Intelligence in Education

    By Matthew Lynch
    May 5, 2018
  • Digital Literacy is the Most Important Lifelong Learning Tool

    By Matthew Lynch
    December 30, 2017
  • Where to Find Dyslexia Support for Adults - Case Training Services | Registered Charity #1051587
    on
    August 2, 2022

    11 Must-Have Apps and Tools for Dyslexic Students

    […] recorders Electronic flashcards ...
  • What Types Of Posts Can You Make In Google Classroom? - The Tech Edvocate - Gossip ...
    on
    July 31, 2022

    How to Integrate Google Classroom with the Power of YouTube

    […] of your posts. ...
  • Answers to Frequently Asked Questions About Google Classroom - The Tech Edvocate - Gossip Buz
    on
    July 31, 2022

    Answers to Frequently Asked Questions About Google Classroom

    […] Answers to Frequently ...
  • 10 Important YouTube Channels For Teachers - Kiiky Wealth
    on
    July 29, 2022

    10 Incredibly Useful YouTube Channels for Teachers

    […] Thetechedvocate.org – 10 Incredibly ...
  • Teaching Learners Digital Content Curation Skills - Fab Lab Connect
    on
    June 30, 2022

    Teaching Learners Digital Content Creation Skills

    […] Read More… […]

EdTech Policy & Reform

  • Curriculum & InstructionEdTech Policy & ReformEducation Leadership

    Why We Should Leave Behind the Cookie-cutter Education

    Spread the loveChange appears to be the only “constant” factor in the educational field. However, what happens when a more significant shift becomes necessary? To provide students with the best ...
  • Adaptive LearningCurriculum & InstructionDigital & Mobile TechnologyDigital Age TeachersEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformInstructional Technology

    Exploring New Ideas: Student-Driven Remote Learning

    Spread the loveRemote learning is taking its toll on our students. They miss the social side of school. Not seeing their classmates or teachers is leading to nervousness, anxiety, and ...
  • Digital & Mobile TechnologyEdTech & InnovationEdTech Policy & Reform

    Implementing Education Technology by Pursuing Technology Education

    Spread the loveTechnology is used for many great things in our world. It’s a powerful tool when used correctly. As such, this powerful tool can be used to transform learning.  ...
  • EdTech Policy & Reform

    How Much Bias Is Okay in Your School?

    Spread the loveThe algorithm has proven itself to be a handy tool when it comes to solving education problems. It’s also not without bias.  You may be wondering how some ...
  • EdTech Policy & ReformFeaturedFresh

    Edtech Should Complement Good Pedagogy, Not Attempt to Replace It

    Spread the loveThe newest generation of edtech is downright amazing; it’s no wonder that various education stakeholders might be a little excited about its potential to transform education. However, edtech ...

EdTech Startups & Businesses

  • EdTech Startups & Businesses

    Trends That Will Help Your EdTech Startup Succeed

    Spread the loveIf you want to thrive in the destiny of learning and self, shorten, tailor, and gamify. The bulk of EdTech businesses believes that digitizing conventional learning methods and ...
  • EdTech Startups & Businesses

    How to Sell Your Edtech Product

    Spread the loveDevelop a profile of the perfect consumer, target clients that meet that description, and plan on a long sales cycle. Selling to schools takes a different sales process ...
  • EdTech Startups & Businesses

    Edtech Companies Can Learn What Not to Do From Delta Airlines

    Spread the loveIt seems that edtech companies still have a lot to learn about their business models and practices. With that being said, there is a lot they can learn ...
  • Digital LeadershipEdTech Startups & BusinessesProduct Reviews

    Product Review of Collegix

    Spread the love This is a comprehensive ERP solution for colleges and universities that provides modular, totally integrated learners services, finance, HR, and advancement. Collegix provides online and offline workarounds ...
  • Early Childhood & K-12 EdTechEdTech Startups & BusinessesProduct Reviews

    Product Review of Discovery Education

    Spread the love Discovery Education is a big player in EdTech. The company has established itself as the leading provider of digital curriculum resources, digital content, and professional development for ...

Digital Equity

  • Digital Equity

    How to Create an Equitable Digital Culture in K–12

    Spread the loveDigital equity is vital in our schools. After all, it can help close the achievement gap. However, there is one prevalent problem concerning digital equity. That is the problem ...
  • Digital & Mobile TechnologyDigital EquityDigital Literacy

    Teaching Learners Digital Content Creation Skills

    Spread the loveContent curation is nothing new and has always been a coveted skill. It has been this way for hundreds of years — think of art galleries, museums, or ...
  • Digital & Mobile TechnologyDigital EquityEdTech & Innovation

    Promoting Online Access With Hotspots, Laptops, and Planning

    Spread the loveWhen becoming a leader in the field of education, it is important to consider equity. Some students may not have access to devices or the internet from their ...
  • Digital EquityDigital Leadership

    How Can You Assess the Tech Needs of Your Students Outside of School?

    Spread the loveToday, I received an email from the middle school principal in Los Angeles. She explained to me that the school that she ran was in one of the ...
  • Digital Equity

    It Is Time for the Edtech Industry to Stop Denying Its Equity and Race Problem

    Spread the loveThe EdTech industry is dominated by white employees, white leaders, and white entrepreneurs. If you doubt this statement, just attend an Edtech conference. Admittedly, educators and others don’t ...

EdTech Futures

  • EdTech Futures

    The IT Investments Securing the Future of Higher Education

    Spread the loveThe future of higher education still seems uncertain after the massive disruptions of the last two years. Universities and colleges are struggling with budget difficulties amid cybersecurity threats. ...
  • Adaptive LearningAssistive TechnologyEdTech FuturesInstructional TechnologyTeachers

    Will AI Replace Teachers?

    Spread the loveThrough the years, robots have taken over many jobs. First, they replaced horses and wagons and horses and plows, then they started to replace people. A few examples ...
  • EdTech FuturesHigher EducationHigher Education EdTechUncategorized

    The Future of Higher Education Must Avoid Returning to the Past

    Spread the loveColleges and universities can make higher education safer, smarter, and more accessible through automation and collaboration technologies – if they commit to it. Author: John Hulen, Director of ...
  • EdTech FuturesOnline Learning & eLearning

    IT Trends To Watch As Higher Education Moves Into a New Decade

    Spread the loveEdtech couldn’t have hoped for a better launch into the new decade than the push the industry received from COVID-19. Even the most tech-resistant institutions and individuals have ...
  • EdTech Futures

    4 Emerging EdTech Trends in 2022

    Spread the loveCovid-19 has not only changed education as we know it, but it has forced education technology (EdTech) to up its game. EdTech has been crucial since the start of this ...

About Us

Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

We started this journey back in June 2016, and we plan to continue it for many more years to come. I hope that you will join us in this discussion of the past, present and future of EdTech and lend your own insight to the issues that are discussed.

Newsletter

Signup for The Tech Edvocate Newsletter and have the latest in EdTech news and opinion delivered to your email address!

Contact Us

The Tech Edvocate
5322 Markel Road, Suite 104
Richmond, VA 23230
(601) 630-5238
[email protected]

Follow us

Copyright © 2023 Matthew Lynch. All rights reserved.