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Digital & Mobile Technology
Home›Digital & Mobile Technology›Why Is Apple Called “Apple”?

Why Is Apple Called “Apple”?

By Matthew Lynch
August 5, 2023
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Apple Inc. is a technology giant and a household name in today’s world. But have you ever wondered why the company is named Apple? After all, the company is known for cutting-edge technology like iPhones, iPads, and MacBooks, not fruit. In this article, we will delve into the origin of the name “Apple.”

The name Apple was given to the company by its co-founder, Steve Jobs. Jobs was a fan of the Beatles, and one of their record labels was called Apple Records. Jobs admired the way the Beatles had managed their music career and thought the name Apple was fun, spirited, and non-intimidating. Furthermore, the name Apple evoked a sense of innovation and the uncharted ground they were breaking in the industry.

The Apple logo, which is one of the most recognizable in the world, also has an interesting backstory. The original logo was a detailed illustration of Isaac Newton sitting under an apple tree, with the apple about to fall on his head. However, Jobs felt that it was too complicated and that people wouldn’t be able to identify it quickly. Hence, Rob Janoff, a graphic designer who was hired by Apple, came up with the current logo, which is a simple apple with a bite taken out of it. The bite symbolizes knowledge and learning, which goes hand in hand with the company’s philosophy of innovation and constant improvement.

In addition to the Beatles, there is a persistent rumor that the name Apple was inspired by a commune that Steve Jobs used to frequent in Oregon called the “Apple Farm.” However, this has been disputed by Jobs himself, stating in an interview with Walter Isaacson, a biographer, that this is not true. He said: “I named Apple after my favorite fruit so that people wouldn’t think it was a run-of-the-mill tech company.”

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