Using Digital Transformation of Learning to Help Your Company Brand
Companies spend millions of dollars on promoting their brand. Promotion is done to differentiate your company from the competition, to communicate the unique selling proposition of your brand, and to increase brand recognition. Still, the ultimate objective is to increase sales and help the organization grow. Digitally transforming your training program by implementing online learning is aimed at the same ultimate objectives.
Developing and training your employees using online learning leads them to be better-skilled, which leads to increased productivity and more efficient operations in the organization, leading to increased sales and a faster-growing organization. However, corporations hesitate to invest in online learning despite its popularity and despite the proven benefits that online learning brings to the table. However, the lack of proper research into the benefits of online learning might be to blame for this behavior, which ultimately reflects on brand enhancement. Yes, you read that, right! Online learning can help organizations enhance their brand, and in this article, we’ll discuss how.
1. Brand your online learning content
Corporations should start by branding their online learning classes. This can be accomplished by using brand-specific fonts in the class materials along with the company’s logo and tag line, which are placed strategically in the class materials. Also, organizations should utilize a consistent color palette in every class, matching the brand’s color scheme. Organizations should also utilize images of their main headquarters or offices in their online learning classes. Remember the power of social media buttons and add those in strategic locations in their classes, to lead learners to their social media pages. This ensures that learners recognize your brand and your organization when they take your classes.
2. Advertise your online learning content
I know this is a digital marketing technique, but organizations can promote their online learning classes to enhance their brand. You can promote your classes on your brand or company blog. Anyone who reads your blog is a potential learner who might attempt one of your classes and a potential consumer who could buy your product or service. Also, publish your classes on social media websites such as Facebook or create a short promotional video for your classes and publish it on YouTube. Don’t forget to add links to your classes as well as your website. You should also contribute to other online learning blogs, online class marketplaces, and websites by posting your classes.
3. Disseminate class reviews
Ask your employees to review every class they take, and then post those reviews under your class descriptions on your website or on the course page. Of course, you should post every class created on your brand or organization website on a separate page labeled “courses.” Reviews and testimonials help in attracting learners from outside the organization, who could be potential customers. You could also get industry experts to review your classes to enhance your credibility.
Now that you know what online learning can do to enhance your brand, it’s time to implement online learning in your organization in an effective manner, keeping in mind the points mentioned above. These branding techniques are relatively simple and straightforward but have the power to leave a lasting impression on your audience. Make sure you do lots of research first to customize online learning to your organization’s needs. Online learning offers many benefits to organizations in a variety of industries; brand enhancement is just a by-product of online learning.
So, there you have it—a brief discussion of how your company can use online learning to promote its brand. Do you have any additional tips, techniques, or strategies that you would like to share with our readers? If so, leave them in the comment section below.