The Tech Edvocate

Top Menu

  • Advertisement
  • Apps
  • Home Page
  • Home Page Five (No Sidebar)
  • Home Page Four
  • Home Page Three
  • Home Page Two
  • Home Tech2
  • Icons [No Sidebar]
  • Left Sidbear Page
  • My Account
  • My Speaking Page
  • Newsletter Sign Up Confirmation
  • Newsletter Unsubscription
  • Our Brands
  • Page Example
  • Protected Content
  • Register
  • Request a Product Review
  • Shop
  • Shortcodes Examples
  • Signup
  • Start Here
    • Governance
    • Careers
    • Contact Us
  • The Edvocate
  • Topics
  • Write For Us
  • Advertise

Main Menu

  • Start Here
    • Our Brands
    • Governance
      • Dr. Lynch’s Personal Website
      • Careers
    • Write For Us
    • Contact Us
    • Books
    • Edupedia
    • The Edvocate Podcast
  • Topics
    • Assistive Technology
    • Child Development Tech
    • Early Childhood & K-12 EdTech
    • EdTech Futures
    • EdTech News
    • EdTech Policy & Reform
    • EdTech Startups & Businesses
    • Higher Education EdTech
    • Online Learning & eLearning
    • Parent & Family Tech
    • Personalized Learning
    • Product Reviews
  • Advertise
    • Request a Product Review
  • Apps
  • Tech Edvocate Awards
  • The Edvocate
  • Pedagogue

logo

The Tech Edvocate

  • Start Here
    • Our Brands
    • Governance
      • Dr. Lynch’s Personal Website
        • My Speaking Page
      • Careers
    • Write For Us
    • Contact Us
    • Books
    • Edupedia
    • The Edvocate Podcast
  • Topics
    • Assistive Technology
    • Child Development Tech
    • Early Childhood & K-12 EdTech
    • EdTech Futures
    • EdTech News
    • EdTech Policy & Reform
    • EdTech Startups & Businesses
    • Higher Education EdTech
    • Online Learning & eLearning
    • Parent & Family Tech
    • Personalized Learning
    • Product Reviews
  • Advertise
    • Request a Product Review
  • Apps
  • Tech Edvocate Awards
  • The Edvocate
  • Pedagogue
  • Distance Learning during the Pandemic: Improvise. Adapt. Overcome.

  • Universities Deploy Chatbots To Aid Students In The Admissions Process And Beyond

  • Generational Differences Affect Tech Initiatives In Higher Education

  • Mixing And Matching: How To Blend Online Learning And AI

  • Understanding Institutional Reasons to Move to Cloud

  • How to Get Your Educators Excited About Using Edtech

  • Teaching Intelligence: Digital Literacy In the ‘Alternative Facts’ Era

  • The Digital Revolution in Schools: It’s Not Just Remote Learning

  • 3 Perks of Network Management on a University Campus

  • How To Secure Distance Learning Information In The Hacking Prone Environment

EdTech Startups & Businesses
Home›EdTech Startups & Businesses›Should My Edtech Company Sell to Teachers, Schools, or Districts?

Should My Edtech Company Sell to Teachers, Schools, or Districts?

By Matthew Lynch
August 21, 2018
Spread the love

There is a lot of competition in the edtech market which means that your marketing is going to be essential to your success. Every company takes a slightly different path toward making sales to local schools. Some companies market their products specifically to teachers who have the autonomy to choose what they use in the classroom while others think bigger. Maybe your edtech company should plan on selling to schools or entire districts. How do you decide who to sell your edtech product to?

With several different options available, many edtech companies get hung up on this one marketing dilemma. However, there are a few ways to tell whether you are best suited to sell to one group over another. Take a look at this breakdown of when you should consider selling to teachers, schools, or districts.

Teachers

Are you relatively new on the market? Edtech companies who need more feedback about their product might want to start by selling to teachers. Because teachers are the ones who see the direct effects of the program, they can offer the best feedback to companies. It’s a great place to start collecting data and endorsements from a loyal group of people.

For many of the newer companies, this also makes sense financially. You will spend less time marketing to teachers in order to gain their business. While the final sales volume will be substantially lower than a district-wide purchase, you have less invested in the sales pitch. This can help you to be more efficient when it comes to covering your own costs.

Schools

Selling to a school is going to be a much more impressive feat than selling to teachers. You must be willing to do a lot more research in order to chase down the school officials who have the ability to make purchase decisions. Before you head into a meeting, you should already know what that school needs and how your product offers a solution. You will need a product that is a lot more scalable if you intend to sell it to an entire school.

Unlike teachers that are fairly easy to get in touch with, you will have to put a little more effort forth to reach these administrators. Make friends with the people who grant you access to them and refuse to leave voicemails with information on your product. If you’ve already sold to teachers, be sure to have some of the evidence and research available for these people to peruse.

Districts

Districts will be the most difficult group to sell to for an edtech company. Because the district is responsible for multiple schools, they often have an extremely varied set of needs. Your program must be scalable and flexible enough to fit all of them. The sales will be much bigger, but you will also invest far more time and money into receiving these sales.

One of the biggest hurdles that edtech companies are likely to face with district sales is presenting enough research. Districts don’t want to make a major investment in edtech that has only one self-funded research study accompanying it. Be sure to have a much wider scope of evidence to back up the efficacy of your new product before making a district sales pitch.

Choosing whether your edtech company should sell to teachers, schools, or districts can be a difficult decision. It will depend on what your company is equipped to do and how much time you are willing to invest in making a single sale. Think about what stage of business you are at right now and evaluate which group would be the best marketing option for you.


Spread the love
Previous Article

How OER Can Help Overcome the Higher ...

Next Article

Are We Witnessing the Golden Age of ...

Matthew Lynch

Related articles More from author

  • EdTech Startups & Businesses

    It’s Time to Hold Edtech Companies Accountable

    February 27, 2018
    By Matthew Lynch
  • EdTech Startups & BusinessesFeaturedFresh

    An Insider’s View into the Edtech Market for Curriculum

    November 4, 2018
    By Matthew Lynch
  • EdTech Startups & Businesses

    Best Practices for Responding to School District’s RFP’s

    December 27, 2017
    By Matthew Lynch
  • EdTech & InnovationEdTech Startups & Businesses

    10 Edtech Accelerators and Incubators that You Should Know About

    April 13, 2018
    By Matthew Lynch
  • EdTech Startups & BusinessesEducation Leadership

    How to Evaluate if Education Conference Attendance is Paying Off for Your Edtech Company

    June 11, 2019
    By Matthew Lynch
  • EdTech Startups & Businesses

    Ed Tech Companies That I Really Love: Part II

    June 26, 2016
    By Matthew Lynch

1 comment

  1. Should My Edtech Company Sell to Teachers, Schools, or Districts? | The Online Teachers Club 21 August, 2018 at 09:36 Reply

    […] Should My Edtech Company Sell to Teachers, Schools, or Districts?  The Tech Edvocate (press release) (blog) […]

Leave a reply Cancel reply

  • Best of the Best Lists

    22 Learning Apps for Kindergartners

  • Speaking

    Looking For a Place to Publish Your Thought Leadership?

  • Digital & Mobile Technology

    5 Things to Teach Kids About Cybersecurity

Search

Login & Registration

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Newsletter

Signup for The Tech Edvocate Newsletter and have the latest in EdTech news and opinion delivered to your email address!

  • Recent

  • Popular

  • Comments

  • Distance Learning during the Pandemic: Improvise. Adapt. Overcome.

    By Matthew Lynch
    February 25, 2021
  • Universities Deploy Chatbots To Aid Students In The Admissions Process And Beyond

    By Matthew Lynch
    February 24, 2021
  • Generational Differences Affect Tech Initiatives In Higher Education

    By Matthew Lynch
    February 23, 2021
  • Mixing And Matching: How To Blend Online Learning And AI

    By Matthew Lynch
    February 22, 2021
  • Understanding Institutional Reasons to Move to Cloud

    By Matthew Lynch
    February 19, 2021
  • 20 Top Virtual Reality Apps that are Changing Education

    By Matthew Lynch
    March 11, 2017
  • 7 Ways Technology Is Impacting Modern Education

    By Matthew Lynch
    March 4, 2017
  • Why Mobile Technology Enhances Instruction

    By Matthew Lynch
    December 14, 2016
  • What is the Future of Online Learning in Higher Education

    By Matthew Lynch
    April 2, 2018
  • 7 Roles for Artificial Intelligence in Education

    By Matthew Lynch
    May 5, 2018
  • Distance Learning during the Pandemic: Improvise. Adapt. Overcome. - The Tech Edvocate
    on
    February 25, 2021

    Virtual Learning Apps, Tools, and Resources That We Love

    […] applications and platforms ...
  • Universities Deploy Chatbots To Aid Students In The Admissions Process And Beyond - The Tech Edvocate
    on
    February 24, 2021

    How Can We Use Chatbots in Education?

    […] chatbot is any ...
  • Let’s talk Tech – Sine up for Math
    on
    February 23, 2021

    7 Ways Technology Is Impacting Modern Education

    […] Lynch, M. (2017, ...
  • Promoting Literacy In Early Education - The Edvocate
    on
    February 23, 2021

    Top 7 Education Apps for the Classroom

    […] of the best ...
  • Generational Differences Affect Tech Initiatives In Higher Education - The Tech Edvocate
    on
    February 23, 2021

    Good News Stories About Edtech From Across the Globe

    […] the past twenty ...

EdTech Policy & Reform

  • EdTech Policy & Reform

    How Much Bias Is Okay in Your School?

    Spread the loveThe algorithm has proven itself to be a handy tool when it comes to solving education problems. It’s also not without bias.  You may be wondering how some ...
  • EdTech Policy & ReformFeaturedFresh

    Edtech Should Complement Good Pedagogy, Not Attempt to Replace It

    Spread the loveThe newest generation of edtech is downright amazing; it’s no wonder that various education stakeholders might be a little excited about its potential to transform education. However, edtech ...
  • EdTech Policy & ReformFeaturedFresh

    How to Teach Kids to Communicate in This Digital Age

    Spread the loveWhen even the youngest children are spending the equivalent of a full work day looking at screens, it is perhaps no surprise that parents are wondering how to ...
  • EdTech FuturesEdTech Policy & Reform

    3 Reasons Why India Will Be A Leader in the EdTech Industry in the 21st ...

    Spread the loveAccording to a joint report by KPMG and Google, the online education industry is expected to grow at a healthy rate of 8 times to become a $1.96B ...
  • Early Childhood & K-12 EdTechEdTech Policy & ReformFeaturedFresh

    How Does Technology Immersion Shape the Brain?

    Spread the loveDo you wonder what all of the screen time we have is really doing to our brains? As edtech continues to rise in prominence throughout the world, this ...

EdTech Startups & Businesses

  • EdTech Startups & BusinessesOnline Learning & eLearning

    Using Nudge Theory in Your Corporate Online Learning Classes

    Spread the loveAfter reading this headline, you may be asking yourself, what is nudge theory? Nudge theory centers on positive reinforcement and inferred suggestions to motivate a person to complete ...
  • EdTech Startups & Businesses

    Bringing Education into the Business World

    Spread the loveU.S. businesses spent nearly $20 billion on training in 2019. That number decreased by roughly half from the year before. Companies aren’t providing fewer professional development opportunities for ...
  • EdTech Startups & Businesses

    You Must Include These 3 Things in Your Edtech Business Plan

    Spread the loveDo you have a business plan? It’s the one question you’re going to be asked a lot as you begin your edtech business. The reasons to write a ...
  • EdTech Startups & Businesses

    Edtech Marketing Ideas to Implement Right Now

    Spread the loveEven if you do have the most exceptional edtech product or service in the world, you’ve still got to market it. Your sales and your success depend on ...
  • EdTech Startups & Businesses

    How Your Edtech Startup Can Make the Leap from Failure to Funded

    Spread the loveThe best ideas in edtech are often only ideas. They never become a reality because they lack the funding they need to get off the ground. Taking an ...

Digital Equity

  • Digital EquityDigital Leadership

    How Can You Assess the Tech Needs of Your Students Outside of School?

    Spread the loveToday, I received an email from the middle school principal in Los Angeles. She explained to me that the school that she ran was in one of the ...
  • Digital Equity

    It Is Time for the Edtech Industry to Stop Denying Its Equity and Race Problem

    Spread the loveThe EdTech industry is dominated by white employees, white leaders, and white entrepreneurs. If you doubt this statement, just attend an Edtech conference. Admittedly, educators and others don’t ...
  • Digital Equity

    How OER Can Help Overcome the Higher Education Equity Barrier

    Spread the loveThe cornerstone of the American dream is the ability to succeed in life regardless of one’s family of origin. And, for most people, that requires a college education. ...

EdTech Futures

  • EdTech FuturesOnline Learning & eLearning

    IT Trends To Watch As Higher Education Moves Into a New Decade

    Spread the loveEdtech couldn’t have hoped for a better launch into the new decade than the push the industry received from COVID-19. Even the most tech-resistant institutions and individuals have ...
  • EdTech Futures

    4 Emerging EdTech Trends in 2021

    Spread the loveCovid-19 has not only changed education as we know it, but it has forced education technology (EdTech) to up its game. EdTech has been crucial since the start of this ...
  • Adult EducationEdTech & InnovationEdTech FuturesEducation LeadershipEducational LeadershipHigher EducationHigher Education EdTechThe Future of Education

    Education Technology and the Future of Higher Ed Leadership

    Spread the loveEducation Technology (EdTech) has had a more significant impact on education than anyone expected. Now its effects are reaching into the field of higher education. In this article, ...
  • EdTech Futures

    Top Edtech Trends for 2021

    Spread the loveAre you ready to look ahead? Schools will soon be reflecting on what’s been working this year and what’s not. They’ll also begin thinking about their budgets for ...
  • Early Childhood & K-12 EdTechEdTech Futures

    In the Wake of Teacher Shortages, Schools are Turning to Virtual Teachers

    Spread the loveTeaching was once a greatly respected position, and today, morally it still seems to be of high value to many Americans. Institutionally, however, teaching no longer seems to ...

About Us

Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

We started this journey back in June 2016, and we plan to continue it for many more years to come. I hope that you will join us in this discussion of the past, present and future of EdTech and lend your own insight to the issues that are discussed.

Newsletter

Signup for The Tech Edvocate Newsletter and have the latest in EdTech news and opinion delivered to your email address!

Contact Us

The Tech Edvocate
5322 Markel Road, Suite 104
Richmond, VA 23230
(601) 630-5238
advocatefored@gmail.com

Follow us

Copyright © 2021 Matthew Lynch. All rights reserved.