No matter how excellent your work is, if you don’t build a fiercely loyal community around your edtech product, you’re finished.

Any brand must develop an authentic relationship with its consumers. That means having a presence in their lives by not only creating a product they want to use but also developing a strong sense of community in doing it.

Your passion for what you do, your brand image, and your ability to communicate will create that fiercely loyal community around your edtech product.

Fan the flames of your passion

Inspire your community with your passion.

If you developed an edtech product with the hope that you finally caught the elusive unicorn that will generate millions of dollars, you’re in it for the wrong reason, and your community will be the first to call you on it.

Taking an edtech product from conception to implementation requires grit, determination, and passion for what you do. If you can’t be passionate about your product, who else will be? Interest and passion are contagious.

The contagion the passion flames will buoy you through some of the obstacle you’ll face, including limited budgets, political power games, intense competition, and plenty of red tape.

Create a relatable brand image

An affinity for a particular brand comes from the perception its use creates. Just think about the perceived differences between Apple and PC people.

Your consumers develop perceptions about your product, too. It’s one thing to have professionally written web content and formal headshots of you and your team, but user-generated reviews, comments, and pics will win the day whenever you are trying to build a loyal following in the edtech industry.

Keep the conversation going

Your edtech product launch isn’t the end of your work; it’s just the beginning.

Most consumers today are connected with each other through several social media platforms. It’s not enough to find out what those platforms are and show up in the feed. You will develop a fiercely loyal community if you engage in the discussion by thanking people for following you and joining their conversation.

Don’t let your community talk about you. Be part of the community and talk with those in it.

You’ll build loyalty through trust.

Final words

Loyal communities follow brands they love and trust. Your edtech product has a far better chance of succeeding because or your brand image, passion for your work, and willingness to communicate.