The Tech Edvocate

Top Menu

  • Advertisement
  • Apps
  • Home Page
  • Home Page Five (No Sidebar)
  • Home Page Four
  • Home Page Three
  • Home Page Two
  • Home Tech2
  • Icons [No Sidebar]
  • Left Sidbear Page
  • Lynch Educational Consulting
  • My Account
  • My Speaking Page
  • Newsletter Sign Up Confirmation
  • Newsletter Unsubscription
  • Our Brands
  • Page Example
  • Privacy Policy
  • Protected Content
  • Register
  • Request a Product Review
  • Shop
  • Shortcodes Examples
  • Signup
  • Start Here
    • Governance
    • Careers
    • Contact Us
  • Terms and Conditions
  • The Edvocate
  • The Tech Edvocate Product Guide
  • Topics
  • Write For Us
  • Advertise

Main Menu

  • Start Here
    • Our Brands
    • Governance
      • Lynch Educational Consulting
      • Dr. Lynch’s Personal Website
      • Careers
    • Write For Us
    • The Tech Edvocate Product Guide
    • Contact Us
    • Books
    • Pedagogue
    • Edupedia
    • The Edvocate Podcast
    • Terms and Conditions
    • Privacy Policy
  • Topics
    • Assistive Technology
    • Child Development Tech
    • Early Childhood & K-12 EdTech
    • EdTech Futures
    • EdTech News
    • EdTech Policy & Reform
    • EdTech Startups & Businesses
    • Higher Education EdTech
    • Online Learning & eLearning
    • Parent & Family Tech
    • Personalized Learning
    • Product Reviews
  • Advertise
  • Apps
  • Tech Edvocate Awards
  • The Edvocate
  • P-20 Ed Careers

logo

The Tech Edvocate

  • Start Here
    • Our Brands
    • Governance
      • Lynch Educational Consulting
      • Dr. Lynch’s Personal Website
        • My Speaking Page
      • Careers
    • Write For Us
    • The Tech Edvocate Product Guide
    • Contact Us
    • Books
    • Pedagogue
    • Edupedia
    • The Edvocate Podcast
    • Terms and Conditions
    • Privacy Policy
  • Topics
    • Assistive Technology
    • Child Development Tech
    • Early Childhood & K-12 EdTech
    • EdTech Futures
    • EdTech News
    • EdTech Policy & Reform
    • EdTech Startups & Businesses
    • Higher Education EdTech
    • Online Learning & eLearning
    • Parent & Family Tech
    • Personalized Learning
    • Product Reviews
  • Advertise
  • Apps
  • Tech Edvocate Awards
  • The Edvocate
  • P-20 Ed Careers
  • Great Educational Administrators Recognize the Importance of Timing

  • Great Education Administrators are Sociable

  • Product Review of CourseStorm

  • Special Education Should Be Temporary, Not Permanent

  • Teaching AP Students Remotely: What Does It Look Like?

  • Great Education Administrators are Dependable

  • Product Review of YummyMath

  • Product Review of Zoo Tycoon

  • Product Review of Oregon Trail

  • Product Review of Oracle Higher Education

Higher Education EdTechOnline Learning & eLearningUncategorized
Home›Higher Education EdTech›Diverse Conversations: An Online Course to Recruit Online Learners

Diverse Conversations: An Online Course to Recruit Online Learners

By Matthew Lynch
June 22, 2016
14251
3
Spread the love

Massive Open Online Courses are often associated with topics that are normally taught within college classrooms and by college faculty. The untapped potential of MOOCs extends well beyond the basic academic reach though, and is showing promise to advance the success of university systems as a whole.

Austin-based digital marketing agency Tocquigny recently hosted a four-week MOOC that focused on recruiting students for online learning programs. Instead of targeting the students themselves, the MOOC guides administration and admission personnel through smart marketing tactics to attract their audiences to their online course offerings.

I talked with the company’s CEO, Yvonne Tocquigny, about the concept for this MOOC and the evolving role of online learning.

Q: These courses at Tocquigny are aimed at college administrators, as opposed to students, correct?

A: Yes, specifically the courses are aimed at admissions, enrollment and marketing staff responsible for acquiring new students within higher education institutions.

Q: How are colleges succeeding in online enrollment, and where can they improve?

A: Colleges are in fierce competition for the same students. Most colleges and universities are using the same strategies and tactics so there is very little discernible differentiation between the institutions. Colleges and universities can do a better job of creating distinctive brands that set them apart rather than “me too” brands that make them all look about the same. They can do a better job of segmenting their audiences and delivering tailored messages to resonate with specific groups of students. And, they can do a better job of using and optimizing digital marketing. Schools should have visibility into a quantifiable cost per acquired student metric, and they should have specific initiatives to consistently lower that cost through rigorous testing and by optimizing campaigns.

Q: Based on your research, what types of students are enrolling in online college programs the most?

A: Online learning is most popular with a group Tocquigny refer to as “career advancers.” These are people that are currently employed, but cannot advance because they lack the educational certification. Online education is also popular with mothers as they find more time to dedicate to their futures, as well as military personnel coming out of active duty.

Q: How important is a university’s digital branding when it comes to recruitment, particularly for online learning?

A: As students shop for their university of choice, they are likely to first investigate their options through online sources, often using their mobile device. The school must engage a student prospect effectively at this first touchpoint in order to move the student into the consideration phase and on to the submission of an application. Prospective students today will not only visit the school’s website, but will investigate the school through social media, videos and blogs. It’s imperative for schools to have an accessible, relevant differentiated brand online in order to engage prospects.

Q: How will online college learning evolve in the next 5 years and what are some factors leading to change?

A: We at Tocquigny believe online higher education options will continue to evolve to offer more variations that are both paid and free for an audience that is not able or willing to attend a brick and mortar school. We are pioneering our own MOOC because we see the power this form of education has in the marketplace. Integration with emerging online collaboration tools such as SubjectMatter will allow more direct contact with instructors to give the student a richer experience. We expect that new curricula around niche learning topics may spawn new certifications created to enhance specific skill sets required for jobs. This may lead to a proliferation of alternative learning paths that blur the edges between a traditional degree and other certifications.

Q: What university clients have you taken on already, and what campaigns have been launched?

A: Tocquigny has a seven year relationship with Regent University to handle its online student acquisition. We are also in the process of launching a social media campaign for Rice University aimed at recent graduates. I serve as an advisor for the School of Undergraduate Studies at The University of Texas at Austin.

TagsEdtechedtechchatelearningSTEAMSTEM
Previous Article

It’s ok to date new technology, you ...

Next Article

How to Teach a Room of Digital ...

Matthew Lynch

Related articles More from author

  • Early Childhood & K-12 EdTech

    How K-12 Schools Evaluate Edtech Products

    January 1, 2018
    By Matthew Lynch
  • Early Childhood & K-12 EdTech

    Three Signs Your Class Is Suffering from the Digital Divide

    June 14, 2016
    By Matthew Lynch
  • EdTech Futures

    Why I Am Hopeful About the Future of Edtech

    January 6, 2018
    By Matthew Lynch
  • Personalized Learning

    Using Gamification in Teacher Professional Development

    January 19, 2017
    By Matthew Lynch
  • EdTech Policy & ReformOnline Learning & eLearning

    Sexism in video gaming is just another form of bullying

    June 7, 2017
    By Matthew Lynch
  • Uncategorized

    Trailblazing Companies in Edtech: Noodle

    July 6, 2017
    By Matthew Lynch

3 comments

  1. sarahrose00 29 December, 2014 at 20:14 Reply

    I’ve never stopped to think about the competition among colleges for learners. The online course aimed to recruit online learners is really interesting and probably extremely helpful for college administrators.

  2. edmom5 29 December, 2014 at 20:24 Reply

    I feel like this course may have some good ideas to help colleges recruit online learners, but it may not. I have a feeling its full of ideas to try that probably don’t really improve enroll rates significantly.

  3. LiberalEd 29 December, 2014 at 20:35 Reply

    Tocquigny sounds as though it has a lot of good ideas in place to help schools invite more learners to enroll. I think administrators who take this course could find the upper hand.

Leave a reply Cancel reply

  • Early Childhood & K-12 EdTechProduct Reviews

    Product Review of Affinety Child Care

  • Higher EducationHigher Education EdTechProduct Reviews

    Product Review of Bullet Education Suite

  • Early Childhood & K-12 EdTech

    Get the Most Out of Gmail with These 9 Tips and Tricks

Search

Login & Registration

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Newsletter

Signup for The Tech Edvocate Newsletter and have the latest in EdTech news and opinion delivered to your email address!

  • Recent

  • Popular

  • Comments

  • Great Educational Administrators Recognize the Importance of Timing

    By Matthew Lynch
    May 17, 2022
  • Great Education Administrators are Sociable

    By Matthew Lynch
    May 17, 2022
  • Product Review of CourseStorm

    By Matthew Lynch
    May 16, 2022
  • Special Education Should Be Temporary, Not Permanent

    By Matthew Lynch
    May 16, 2022
  • Teaching AP Students Remotely: What Does It Look Like?

    By Matthew Lynch
    May 16, 2022
  • 20 Top Virtual Reality Apps that are Changing Education

    By Matthew Lynch
    March 11, 2017
  • 7 Ways Technology Is Impacting Modern Education

    By Matthew Lynch
    March 4, 2017
  • Why Mobile Technology Enhances Instruction

    By Matthew Lynch
    December 14, 2016
  • 7 Roles for Artificial Intelligence in Education

    By Matthew Lynch
    May 5, 2018
  • Digital Literacy is the Most Important Lifelong Learning Tool

    By Matthew Lynch
    December 30, 2017
  • Digital Branding is Key for Everyone In Education | Edtech Magazine
    on
    May 15, 2022

    Tips To Conduct A Gap Analysis For Your LMS Marketing Strategy

    […] How do you ...
  • 7 Ways to Approach Financial Decluttering in Your Life - Amida Wealth
    on
    May 15, 2022

    The Best External Hard Drives Of 2022: All The Best Options For Backing Up Your Device’s ...

    […] and updating your ...
  • Top 18 g suite for education là gì mới nhất năm 2022 - tophoidap
    on
    May 15, 2022

    What is G Suite for Education?

    […] https://www.thetechedvocate.org/what-is-g-suite-for-education/ […]
  • Great Educational Administrators Set Lofty Goals for Themselves – Iscuk
    on
    May 13, 2022

    Great Educational Administrators Set Lofty Goals for Themselves

    […] Resource hyperlink ...
  • Facilitating Innovation In The Classroom - WaYs-2-rOcK
    on
    May 12, 2022

    7 Reasons to Switch Your Training to eLearning

    […] is evolving more ...

EdTech Policy & Reform

  • Adaptive LearningCurriculum & InstructionDigital & Mobile TechnologyDigital Age TeachersEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformInstructional Technology

    Exploring New Ideas: Student-Driven Remote Learning

    Spread the loveRemote learning is taking its toll on our students. They miss the social side of school. Not seeing their classmates or teachers is leading to nervousness, anxiety, and ...
  • Digital & Mobile TechnologyEdTech & InnovationEdTech Policy & Reform

    Implementing Education Technology by Pursuing Technology Education

    Spread the loveTechnology is used for many great things in our world. It’s a powerful tool when used correctly. As such, this powerful tool can be used to transform learning.  ...
  • EdTech Policy & Reform

    How Much Bias Is Okay in Your School?

    Spread the loveThe algorithm has proven itself to be a handy tool when it comes to solving education problems. It’s also not without bias.  You may be wondering how some ...
  • EdTech Policy & ReformFeaturedFresh

    Edtech Should Complement Good Pedagogy, Not Attempt to Replace It

    Spread the loveThe newest generation of edtech is downright amazing; it’s no wonder that various education stakeholders might be a little excited about its potential to transform education. However, edtech ...
  • EdTech Policy & ReformFeaturedFresh

    How to Teach Kids to Communicate in This Digital Age

    Spread the loveWhen even the youngest children are spending the equivalent of a full work day looking at screens, it is perhaps no surprise that parents are wondering how to ...

EdTech Startups & Businesses

  • Digital LeadershipEdTech Startups & BusinessesProduct Reviews

    Product Review of Collegix

    Spread the love This is a comprehensive ERP solution for colleges and universities that provides modular, totally integrated learners services, finance, HR, and advancement. Collegix provides online and offline workarounds ...
  • Early Childhood & K-12 EdTechEdTech Startups & BusinessesProduct Reviews

    Product Review of Discovery Education

    Spread the love Discovery Education is a big player in EdTech. The company has established itself as the leading provider of digital curriculum resources, digital content, and professional development for ...
  • EdTech Startups & BusinessesProduct Reviews

    Product Review of AptaFund

    Spread the loveAptaFund is a business management software that provides essential functions to educational institutions, such as web access to educators, parents, and learners. It allows elementary schools and other educational ...
  • EdTech Startups & Businesses

    Understanding the Fundamentals of a Sales Script in Your Customer Interaction Journey

    Spread the loveSales scripts are crucial to any business and can be the main difference in achieving the set targets. A well-written sales script that factors in customers from different ...
  • Digital & Mobile TechnologyEdTech Startups & BusinessesTeachers

    Top 5 Things to Consider When Designing an LMS

    Spread the loveCovid-19 has changed many things in our world, and education is one of them. More students lean toward using online schooling. Therefore, learning management systems (LMS) are becoming ...

Digital Equity

  • Digital & Mobile TechnologyDigital EquityEdTech & Innovation

    Promoting Online Access With Hotspots, Laptops, and Planning

    Spread the loveWhen becoming a leader in the field of education, it is important to consider equity. Some students may not have access to devices or the internet from their ...
  • Digital EquityDigital Leadership

    How Can You Assess the Tech Needs of Your Students Outside of School?

    Spread the loveToday, I received an email from the middle school principal in Los Angeles. She explained to me that the school that she ran was in one of the ...
  • Digital Equity

    It Is Time for the Edtech Industry to Stop Denying Its Equity and Race Problem

    Spread the loveThe EdTech industry is dominated by white employees, white leaders, and white entrepreneurs. If you doubt this statement, just attend an Edtech conference. Admittedly, educators and others don’t ...
  • Digital Equity

    How OER Can Help Overcome the Higher Education Equity Barrier

    Spread the loveThe cornerstone of the American dream is the ability to succeed in life regardless of one’s family of origin. And, for most people, that requires a college education. ...

EdTech Futures

  • Adaptive LearningAssistive TechnologyEdTech FuturesInstructional TechnologyTeachers

    Will AI Replace Teachers?

    Spread the loveThrough the years, robots have taken over many jobs. First, they replaced horses and wagons and horses and plows, then they started to replace people. A few examples ...
  • EdTech FuturesHigher EducationHigher Education EdTechUncategorized

    The Future of Higher Education Must Avoid Returning to the Past

    Spread the loveColleges and universities can make higher education safer, smarter, and more accessible through automation and collaboration technologies – if they commit to it. Author: John Hulen, Director of ...
  • EdTech FuturesOnline Learning & eLearning

    IT Trends To Watch As Higher Education Moves Into a New Decade

    Spread the loveEdtech couldn’t have hoped for a better launch into the new decade than the push the industry received from COVID-19. Even the most tech-resistant institutions and individuals have ...
  • EdTech Futures

    4 Emerging EdTech Trends in 2022

    Spread the loveCovid-19 has not only changed education as we know it, but it has forced education technology (EdTech) to up its game. EdTech has been crucial since the start of this ...
  • Adult EducationEdTech & InnovationEdTech FuturesEducation LeadershipEducational LeadershipHigher EducationHigher Education EdTechThe Future of Education

    Education Technology and the Future of Higher Ed Leadership

    Spread the loveEducation Technology (EdTech) has had a more significant impact on education than anyone expected. Now its effects are reaching into the field of higher education. In this article, ...

About Us

Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

We started this journey back in June 2016, and we plan to continue it for many more years to come. I hope that you will join us in this discussion of the past, present and future of EdTech and lend your own insight to the issues that are discussed.

Newsletter

Signup for The Tech Edvocate Newsletter and have the latest in EdTech news and opinion delivered to your email address!

Contact Us

The Tech Edvocate
5322 Markel Road, Suite 104
Richmond, VA 23230
(601) 630-5238
[email protected]

Follow us

Copyright © 2022 Matthew Lynch. All rights reserved.