1. Social Media Marketing: As one of the most popular promotional methods today, social media marketing involves sharing content about your product on platforms like Facebook, Twitter, Instagram, and more. Engaging with followers and creating captivating posts can help your product get noticed by a wider audience.

2. Content Marketing: This technique involves creating and sharing valuable content that may include blog posts, articles, videos, ebooks or any other form of digital content that informs or entertains its audience. This can position your product as a helpful solution to consumer issues or showcase it in an appealing light.

3. Influencer Marketing: Partnering with influencers or bloggers is a great way to promote your product to their dedicated followers who trust their recommendations. Collaborate with influencers in your industry by offering free products or sponsoring paid posts to access their enthusiastic audience.

4. Email marketing: Grow an email list by offering value in the form of newsletters, promotions or exclusive access. This allows you to target customers directly with tailored content about your product, leading to higher conversions and customer loyalty.

5. Giveaways and Contests: Hosting giveaways and contests can create excitement and increase engagement, encouraging people to share details about your product within their networks. Offering attractive prizes or discounts can drive users towards purchasing your product.

6. Search Engine Optimization (SEO): Optimize your website content for search engines such as Google by using keywords related to your product for better visibility in search results.

7. Paid Advertising: Invest in pay-per-click (PPC) advertising, social media ads or sponsored content on other websites to instantly reach a wider audience interested in your type of product.

8. Public Relations (PR): Utilize PR techniques such as press releases, media outreach, guest blogging and event attendance to generate brand awareness and authority within your industry.

9. Affiliate Marketing: Develop partnerships with other businesses or individuals related to your niche who can promote your product for a commission fee, extending the promotion to new audiences.

10. Video Marketing: Create engaging, informative or entertaining videos showcasing your product and post on platforms such as YouTube, Vimeo or social media to tap into the increasing popularity of video content amongst consumers.

11. Customer Referral Programs: Offer incentives for customers to refer your product to others, such as discounts or freebies. This encourages word-of-mouth promotion and establishes trust through existing user testimonials.