Spotify recently announced their decision to discontinue the production and sale of their “Car Thing” device. This product was aimed at enhancing the in-car audio experience for Spotify users. It consisted of a small touchscreen device with physical control buttons that could be attached to the car’s dashboard, allowing users to control their Spotify playlist without having to take their eyes off the road. So, why has Spotify made the decision to kill their “Car Thing” device?

First and foremost, Spotify’s intention with the “Car Thing” was to provide a better audio experience for users who listen to Spotify while driving. However, the emergence of in-car infotainment systems such as Apple CarPlay and Android Auto has made Spotify rethink their strategy. Users can now connect their smartphones to their car’s infotainment system, allowing them to access Spotify directly from their dashboard without the need for a separate device.

Moreover, the cost of developing and manufacturing the “Car Thing” seems to have been a significant factor in the decision to kill off the device. Considering that most cars now come equipped with built-in audio systems, the demand for standalone audio devices like the “Car Thing” is declining. This has made the investment in the development and production of a dedicated audio device less attractive for Spotify.

Another factor that may have contributed to the decision is the complexity of the device. While the “Car Thing” was meant to be a simple device, the different components and connectivity options may have made it too complicated for users, especially those who aren’t technology-savvy. Additionally, with the device only being available to a limited group of users in the United States as part of a beta program, the reach was already limited.

Finally, Spotify has always been a software-based company, with a focus on providing users with the best audio streaming service possible. The development of the “Car Thing” was a deviation from their main focus, and the decision to discontinue the device is a sign of Spotify’s commitment to staying true to their core values.