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Digital & Mobile Technology
Home›Digital & Mobile Technology›Safari’s Privacy Report and Cross-Site Tracking Explained

Safari’s Privacy Report and Cross-Site Tracking Explained

By Matthew Lynch
September 7, 2023
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Apple’s Safari browser has made privacy one of its top priorities. With each new update, the browser includes more security features to protect its users’ privacy. The recent update to Safari comes with a new feature called Privacy Report. The feature provides a report on how Safari protects its users from cross-site tracking.

So, what exactly is cross-site tracking? It’s a technique that companies use to monitor user activity across different websites. Essentially, they place small pieces of code, also known as cookies or scripts, on different websites that a user visits. Then, when the user visits another site that hosts those same cookies or scripts, the companies can collect information on the user’s activity across both sites.

Cross-site tracking can be used for harmless activities like remembering your preferences on a shopping site, but it can also be used for more invasive actions like tracking your online behavior and selling that information to third-party advertisers. This is where Safari’s Privacy Report comes in.

Privacy Report is a simple yet powerful tool that allows users to monitor cross-site tracking activities in real time. The report shows how many trackers Safari blocked on each website the user visited, as well as how many trackers were used on a particular website. The feature even goes as far as telling users which trackers were blocked and which were allowed.

The Privacy Report feature also provides an overview of how frequently the website the user visited has been used for cross-site tracking purposes. In addition, the feature provides a list of the most used trackers and websites that are used for cross-site tracking purposes.

This useful tool gives users more control over their online presence by providing them with essential information about the trackers and scripts being used to monitor their activity online. This information can help users make informed decisions about what websites they visit and how they browse the internet.

To activate the Privacy Report feature in Safari, users need to click on the “Privacy Report” button located to the left of the website address bar. The feature is available on all Apple devices running the latest version of Safari.

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Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

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