Instagram is a visual social media platform that allows individuals and businesses to share their photos and videos with the world. However, understanding the best size for your Instagram photos and videos can be confusing, especially if you’re new to the platform. Here’s a guide on what size your Instagram photos and videos should be:

Instagram Photo Sizes

Square: The standard photo size on Instagram is square, and the optimal size for a square photo is 1080×1080 pixels. This is the size that Instagram will automatically resize your photos to if they are not already square. Any photo size larger than this will be scaled down, and anything smaller will be scaled up, potentially losing quality.

Vertical: Instagram also allows for vertical photos, which are great for showcasing taller subjects like buildings, people, or trees. The optimal size for a vertical photo is 1080×1350 pixels.

Horizontal: Instagram also allows for horizontal or landscape photos, which are great for showcasing wide subjects like scenic views or capturing a large group of people. The optimal size for a horizontal photo is 1080×566 pixels.

Instagram Video Sizes

Square: The optimal size for a square Instagram video is 1080×1080 pixels, similar to square photos.

Vertical: The optimal size for a vertical video is 1080×1920 pixels, allowing it to take up the entire screen on a mobile device when viewed in full screen.

Horizontal: The optimal size for a horizontal video is 1080×608 pixels, allowing it to take up the maximum amount of space on a mobile device when viewed in full screen.