Mazda has always been a brand that fans look to for quality, sleek designs, and reliable vehicles. Their latest release in 2025, the Mazda CX-70, is drawing attention for its striking similarity to the larger CX-90 model that has already established itself in the market.

The CX-70 and CX-90 models share several underlying features; firstly, the design language called ‘Kodo: Soul of Motion’ is evident in both vehicles. This design philosophy emphasizes smooth lines and a sense of movement, even when stationary. From a distance, the striking resemblance between the two is noticeable – with their bold grilles and sharp headlight designs creating a familial connection.

Both the CX-70 and CX-90 have interiors that boast premium materials and high-quality finishes. They provide spacious cabins replete with the latest technology features like large infotainment screens and comprehensive connectivity options. Mazda’s focus on human-centric design ensures that both cars have intuitive layouts and controls that are comfortably within reach of the driver.

Under the hood, similarities continue with both models expected to share powertrain options including a turbocharged 2.5-liter four-cylinder engine. More intriguingly, prospective buyers are looking at potential mild-hybrid systems geared towards improving fuel efficiency without compromising performance.

Safety features are another area where these two siblings overlap significantly. Mazda’s i-Activesense suite of driver assistance technologies is available across both models providing peace of mind through features like adaptive cruise control, lane departure warning, and automatic emergency braking.

However, while they share many similarities, it’s important to note that the CX-70 positions itself as a midsized crossover whereas the CX-90 sits comfortably in the larger SUV category. This means that although they offer comparable luxuries and design cues, the CX-70 offers a more compact option for those seeking something a little smaller than the imposing stature of the CX-90 without sacrificing style or comfort.

Mazda’s decision to create such similar vehicles could be seen as an attempt to solidify brand identity or streamline manufacturing processes. It may also suggest confidence in the specific design and feature choices made by Mazda’s team — so much so that they’re willing to replicate these elements across multiple vehicle classes.

Despite their similarities, each vehicle undoubtedly caters to different market segments with variations in space needs, driving preferences, and budget considerations. As they hit showrooms alongside one another, it’ll be interesting to see how consumers differentiate between these Mazda siblings and decide which fits best into their lifestyle.