Why the new 2024 BMW i5 looks just like the new 5 Series
In recent years, the automotive industry has witnessed a remarkable transformation in vehicle design and technology. One such revolution is the shift towards electric vehicles (EVs). Among leading global automakers, BMW is well-known for its innovative prowess and has cemented its position as a significant player in the EV market with its impressive i-series lineup.
The eagerly anticipated 2024 BMW i5 has drawn much attention due to its uncanny resemblance to the latest model of the well-established BMW 5 Series. In this article, we explore why these two models look so similar and the possible strategies behind this design choice.
Design Heritage – Family Resemblance
The new BMW i5 takes many cues from the iconic 5 Series sedan. As part of an intention to showcase design consistency throughout their vehicle lineup, BMW emphasizes their unmistakably classic kidney grille, sharp lines, and well-defined profile. This continuity helps establish a sense of familiarity among customers while also reinforcing brand recognition.
Sharing Platform – Strategic Decision
One of the most significant reasons for these two models’ striking similarities is that they share a common platform: BMW’s flexible CLAR architecture. CLAR allows automakers like BMW to build different vehicles on a single, easily adaptable platform which streamlines manufacturing processes and lowers production costs. Due to this shared platform, both cars use similar core components and design elements leading to their close resemblance.
Efficiency – Optimized Aerodynamics
Aerodynamic efficiency is essential when it comes to maximizing an electric vehicle’s range and reducing energy consumption. To achieve this goal, BMW’s designers have probably adopted some proven aerodynamic features from traditional combustion-engine models like the 5 Series. By incorporating these familiar sleek lines and smooth surfaces into the new i5’s exterior design, they achieve an aesthetic balance while optimizing efficiency.
Customer Preference – Brand Loyalty
By retaining a design language that is immediately identifiable as a BMW, the automaker appeals to devotees of both conventional and EV models alike. Despite the transition from internal combustion engines to electric powertrains, loyal 5 Series customers can feel at ease knowing that their next car shares the familiar and refined aesthetic they have come to know and love.
Driving Experience – Maintaining Tradition
The new i5 is designed not just to evoke visual similarities with the 5 Series but also to deliver a comparable driving experience. Both cars boast rear-wheel-drive architecture, state-of-the-art suspension systems, and well-tuned steering. Consequently, drivers can expect a smooth performance that lives up to the BMW reputation for creating “ultimate driving machines.”
In conclusion, the 2024 BMW i5’s resemblance to the new 5 Series seems to be a well-calculated move by BMW—a combination of design consistency, shared platforms, efficiency optimization, customer preference, and maintaining driving traditions. By incorporating these factors into the new electric i5 model, BMW has ensured a seamless transition for their customers into the world of EVs while maintaining their brand identity.