What is Green Monday?
Green Monday is a sales day that falls on the second Monday of December. It is also known as Cyber Monday 2 as it is the second biggest online shopping day after Cyber Monday. The day was first introduced by eBay in 2007, and it has since gained popularity amongst retailers and consumers alike.
The name Green Monday may sound like an eco-friendly initiative, but it actually refers to the green money that retailers earn on this particular day. The term was coined by eBay as a marketing strategy to promote their sales during the holiday season.
Green Monday is celebrated in the United States, Canada, and several other countries around the world. On this day, retailers offer exclusive deals and discounts on various products, including electronics, fashion, and beauty products, among others.
The day has gained a lot of significance in recent years due to the rise of online shopping. With more and more people preferring to shop from the comfort of their homes, Green Monday has become an essential day for retailers to boost their online sales.
Aside from Cyber Monday, Green Monday is also a vital sales day for retailers in the fashion industry. With the holiday season just around the corner, shoppers are looking for the perfect outfit for their next holiday party or family gathering, and retailers are offering discounts on their festive collections.
In recent years, there has been a steep increase in the number of online shoppers on Green Monday. According to a report by Adobe Analytics, US online sales on Green Monday rose by 15.3% in 2020, reaching a total of $3.1 billion.
Green Monday has become a crucial day for retailers, especially amid the COVID-19 pandemic, which has shifted the focus to online shopping. With the holiday season coming up, shoppers can look forward to amazing deals and discounts on Green Monday.
In conclusion, Green Monday is a crucial sales day for retailers and an opportunity for shoppers to grab the best deals and discounts on popular products. As online shopping continues to grow, Green Monday will undoubtedly continue to be a significant sales day for years to come.