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Home›Tech News›Southwest says 80% of its customers didn’t like the unassigned seating policy. But I will miss it.

Southwest says 80% of its customers didn’t like the unassigned seating policy. But I will miss it.

By Matthew Lynch
July 27, 2024
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Southwest Airlines’ recent move to assigned seating has caused a stir, with the company reporting that 80% of its customers disliked the change. While I understand the frustrations of many, I, for one, will miss the old, free-for-all boarding system.

The appeal of Southwest’s unassigned seating wasn’t just about the novelty. It was a reflection of a certain spirit, a sense of camaraderie and community. The rush to the gate, the strategizing with fellow passengers, the excitement of finding a seat near your travel buddies – these were all parts of the Southwest experience.

Sure, it wasn’t always perfect. The boarding process could be chaotic, with the occasional elbowing match for a coveted window seat. But the lack of assigned seats fostered a sense of flexibility and spontaneity. It allowed for serendipitous encounters and the potential to strike up conversations with fellow travelers.

It was a system that rewarded those who were willing to be a little flexible and adventurous. It encouraged passengers to be proactive and take control of their own boarding experience. And for those who preferred a more relaxed approach, it simply offered a break from the rigidity of assigned seating.

I understand that for many, the new assigned seating system is a welcome change. It provides a sense of certainty and eliminates the stress of rushing to the gate. But for some of us, the unassigned seating was a cherished part of the Southwest experience. It was a reminder that travel doesn’t have to be rigidly structured, that a little bit of chaos can add to the adventure.

While I respect the company’s decision to move towards assigned seating, I can’t help but feel a twinge of nostalgia for the old ways. The “Southwest Shuffle” may be gone, but the spirit of adventure and flexibility it represented will always hold a special place in my heart.

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Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

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