Google Plus, also known as Google+, is a social networking platform developed by Google that allows users to connect with friends, family, and other professionals. Although the service was officially shut down for personal users in 2019, it still operates for business purposes as Google Currents. In this article, we will walk you through the steps to set up a Google Plus account for your business.

Step 1: Create a Google Account

Before setting up a Google Plus account, you need to have a Google Account. To create a new account, follow these steps:

1. Go to the Google homepage (www.google.com) and click on the “Sign In” button at the top-right corner.

2. Click on “Create account” at the bottom of the sign in page.

3. Select “For myself” or “To manage my business,” depending on your purpose.

4. Fill out the required fields with your personal or business information.

5. Click on “Next” and follow the prompts to complete the creation of your Google Account.

Step 2: Access Google Currents (Previously Known as Google Plus)

Once you have successfully created your Google Account, you can access Google Currents by following these steps:

1. Sign in to your Google Account (if you haven’t already).

2. Navigate to the Google Apps grid icon in the top-right corner of the homepage.

3. Look for the “Currents” app and click on it.

Step 3: Set Up Your Business Profile

Now that you are on the main interface of Google Currents (Google Plus), it’s time to set up your business profile:

1. Click on your profile icon located in the top left area of the page.

2. A dropdown menu will appear; click on “Profile settings.”

3. Fill out your business information such as business name, contact details, website, and other relevant details.

4. Upload a profile picture and cover photo that showcase your brand or services.

5. Scroll down to the “Tagline” section and write a brief description of your business.

6. Don’t forget to save your changes.

Step 4: Connect with Your Audience

After setting up your business profile, it’s time to connect with your target audience:

1. Start by searching for people, companies, or communities that are relevant to your industry or niche in the search bar.

2. Follow their profiles or join their communities to engage in conversations and share valuable content.

3. Share your updates, promotions, event announcements, and other relevant information with others in your network.

4. Comment on, like, or share posts from others as well.

Step 5: Analyze Your Performance

Periodically check out how well your business is performing on Google Currents:

1. Click the three horizontal lines in the top-left corner of the home page.

2. Navigate to “Insights” within the menu panel that appears.

3. Monitor key performance indicators such as Views, Actions, Comments, etc., to evaluate your marketing strategy and adjust as necessary.

By following these steps, you can now successfully set up a Google Plus (Google Currents) account for your business!