How to Sell Your Art Online: A Complete Beginner’s Guide
If you’re an artist looking to sell your work but don’t have access to a physical art gallery, fear not. The internet is a powerful tool that’s made it possible to reach buyers all over the world. Here’s a complete beginner’s guide on how to sell your art online.
- Choose an online marketplace
There are several online marketplaces that cater to artists such as Etsy, Redbubble, Society6, Saatchi Art, and Artsy. Choose the platform that aligns with your art style and goals. For instance, if you specialize in photography or graphic design, then Society6 or Redbubble might be suitable for you. On the other hand, Saatchi Art or Artsy might be more appropriate if you’re a painter or sculptor.
- Take high-quality photos of your work
Online shoppers rely on images to make purchase decisions, so it’s essential to have high-quality photos that showcase the details and colors of your work. You don’t have to be a professional photographer to take great photos. A smartphone with a decent camera and good lighting is all you need.
- Create a compelling artist statement
An artist statement is a brief description of who you are, what you create, and what inspires you. It’s a chance to connect with your buyers and give them a glimpse into your creative process. Make sure it’s well-written and authentic. Avoid cliches and generic statements.
- Set reasonable prices
Decide on pricing your art based on the medium, size, and complexity of the piece, and what the market demands. While your art is precious to you, avoid overpricing it, or you will price yourself out of the market. Conduct research on similar artworks in your niche and set competitive prices.
- Be proactive in marketing your art
Once your art is up for sale online, it’s your responsibility to promote it. Utilize social media platforms to showcase your work and provide pathways for buyers to reach your online store. You can also collaborate with other artists and feature each other’s art, or run a contest where you encourage followers to share your work.