How Russian Design Firm Art Lebedev’s Optimus Keyboards, With Built-In OLED Screens In Each Key, Laid The Foundations For Elgato’s Popular Stream Deck (The Verge)

The Stream Deck, a popular gaming peripheral developed by Elgato, seems like a modern innovation that revolutionized the way gamers interact with their screens. But, unbeknownst to many, the seeds of its design were sown by a Russian design firm called Art Lebedev Studios many years ago.
Art Lebedev, a pioneering design firm based in Moscow, is best known for its innovative and futuristic approach to user interface design. In the early 2000s, they created the Optimus keyboard, a revolutionary device that featured an integrated OLED screen in each key. This ambitious design allowed users to assign custom functions, icons, and even animations to each key, essentially turning the keyboard into a highly customizable, interactive canvas.
The Optimus keyboard, which debuted in 2002, was a game-changer in the world of human-computer interaction. Its cutting-edge technology and futuristic design earned it widespread recognition and critical acclaim. Although the Optimus keyboard was not widely adopted by the masses, its influence on the design community was significant. It inspired a new wave of designers and engineers to experiment with innovative keyboard designs, many of whom would go on to shape the future of gaming peripherals.
Fast forward to the 2010s, when Elgato, a company known for its gaming peripherals, was seeking to create a new product that would revolutionize the way gamers interact with their screens. The result was the Stream Deck, a compact, customizable grid of LCD keys that allowed users to assign various functions, such as streaming commands, to each key.
The Stream Deck’s design, with its miniature LCD screens and customizable buttons, bears an uncanny resemblance to the Optimus keyboard. While Elgato’s designers may not have directly drawn inspiration from Art Lebedev’s work, it is clear that the Optimus keyboard’s influence can be seen in the Stream Deck’s design.
The Stream Deck’s success can be attributed to its ability to streamline a gamer’s workflow, allowing them to perform complex tasks with ease and speed. The device’s customization options, which include the ability to assign custom graphics and animations to each key, have made it a beloved tool among gamers and streamers.
The connection between the Optimus keyboard and the Stream Deck is more than just a coincidence. The innovative design of the Optimus keyboard, with its integrated OLED screens, paved the way for the development of future gaming peripherals that would push the boundaries of human-computer interaction. The Stream Deck’s design, in turn, has inspired a new generation of designers and developers to create innovative products that are changing the way we interact with technology.
In conclusion, the Optimus keyboard, designed by Art Lebedev Studios, may not have been widely adopted by the masses, but its influence on the design community has been profound. The Stream Deck, a product that has revolutionized the gaming industry, is a testament to the power of innovation and the importance of pushing the boundaries of what is possible. As we look to the future of technology, it is clear that the Optimus keyboard’s legacy will continue to shape the way we interact with our devices.



