Bing Advertising
Bing Advertising, now part of Microsoft Advertising, offers an alternative to Google Ads with access to users of Bing, Yahoo, and AOL search engines.
Key Features:
- Search ads on Bing, Yahoo, and AOL
- Integration with LinkedIn for B2B targeting
- Lower competition and potentially lower costs compared to Google Ads
Best Practices:
- Import successful Google Ads campaigns to Bing for quick setup
- Utilize Bing’s unique features like action extensions and multi-image extensions
- Target an older, more affluent demographic that tends to use Bing
Pros:
- Less competition and potentially lower costs
- Access to Microsoft’s audience data
- Good performance in certain industries (finance, travel, etc.)
Cons:
- Smaller user base compared to Google
- Fewer features and updates compared to Google Ads
- Limited reach in some geographic areas.
