The Jordan Brand has become synonymous with performance and style, transcending the world of basketball and sneaking into the broader culture. As we look into 2024, the brand continues to innovate and impress with a range of sneakers that cater to athletes, sneakerheads, and casual fans alike.

One cannot talk about the Best of Jordan Brand without mentioning the Air Jordan 36 – a sneaker that pushes the boundaries of performance technology. Lightweight yet durable, it comes equipped with a Zoom Air unit that offers unparalleled responsiveness. The refined design also speaks to Michael Jordan’s legacy, with subtle nods to previous models in the line.

For retro lovers, 2024 saw the return of the beloved Air Jordan 12 in its original “Taxi” colorway. This re-release has been highly anticipated by enthusiasts of the brand since it pays homage to one of Michael Jordan’s most iconic seasons.

The Jordan Brand also broke ground with its sustainability efforts in 2024. The new Horizon model is built from recycled materials but doesn’t compromise on the classic Jordan aesthetic or performance.

Another remarkable addition this year is the Air Jordan 1 Switch ‘Zip’, a playful twist on the classic silhouette that features a zipper, allowing for an easy transition from high top to low top.

Lastly, for those who take their game to outdoor courts, the Jordan Rugged XX9 offers durability and support in any weather condition. It stands as a testament to how Jordan Brand continues to cater to all aspects of a basketball player’s life.

As 2024 unfolds, it’s exciting to see what else is in store for fans of this iconic brand. From advances in sustainability to tech upgrades catering to performance athletes, each release proudly carries forward Michael Jordan’s enduring legacy.