Just days before the anticipated announcement of the successor to its rugged high-end smartwatch, Apple Watch Ultra, tech giant Apple saw a significant price reduction for the current model on Amazon. This rare $100 discount on Apple’s premium wearable comes as a surprise to both consumers and industry watchers, signaling a possible inventory clear-out before the new iteration hits the market.

Launched with much fanfare, the Apple Watch Ultra is targeted at athletes, adventurers, and tech enthusiasts seeking a durable and feature-packed device. Boasting an aerospace-grade titanium case, a brighter display, and enhanced GPS capabilities tailored for extreme sports and activities, it stands out in Apple’s lineup for its robustness and specialized features.

This price cut could suggest that retailers are preparing for the imminent release of the Apple Watch Ultra 2, which is rumored to offer improved battery life, advanced health tracking features, and potentially new sensors to further cement Apple’s position in the high-end watch market. Analysts suspect that price reductions at this scale hint at an effort to clear stocks to make way for new products.

The timing also lines up with other strategic moves by Apple in the past, where discounts have been used as a tool to stir up last-minute sales just before new product introductions. For consumers on the fence about purchasing current-gen technology or waiting for what’s on the horizon, this may be the perfect opportunity to grab an Apple Watch Ultra at an attractive price point.

While this deduction in price provides no explicit confirmation from Apple about what’s coming next, it has undoubtedly fueled speculation and excitement about what we can expect from the next installment of what is arguably one of the most sophisticated smartwatches on the market today.

Apple fans and tech enthusiasts will be eagerly tuning in to see if Amazon’s price cut is indeed a prelude to the reveal of an even more formidable and feature-rich Apple Watch Ultra 2.