The streaming industry is expected to continue its rapid growth, with ad sales projected to make up a significant portion of the revenue pie. According to a recent study by PwC, the share of ad sales in streaming revenue is expected to reach 28% by 2028, up from 12% in 2020.

The report, titled “Global Entertainment and Media Outlook,” highlights the increasing importance of advertising in the streaming industry. The study analyzed the global entertainment and media market, including the impact of streaming on traditional advertising models.

The growth of streaming services such as Netflix, Amazon Prime, and Disney+ has led to a shift in the way consumers consume content, with more people opting for subscription-based models. This shift has created new opportunities for advertisers to reach their target audience, leading to an increase in ad sales.

The report notes that the streaming industry will continue to grow, with global streaming revenue expected to reach $164.6 billion by 2028, up from $76.3 billion in 2020. The rise of ad-supported streaming services, such as Tubi and Hulu, is also expected to drive growth in ad sales.

“Ad sales will play a significant role in the growth of the streaming industry,” said the report’s author. “As the streaming landscape continues to evolve, advertisers will need to adapt to new formats and platforms to reach their target audience.”

The study also highlights the importance of data and analytics in the streaming industry, with many companies investing in data-driven targeting and personalization. This allows advertisers to target specific audiences and increase the effectiveness of their ad campaigns.

In addition, the report notes that the rise of streaming has also led to the emergence of new ad formats, such as interactive ads and addressable advertising. These formats offer advertisers more opportunities to engage with their audience and increase the effectiveness of their campaigns.

Overall, the study suggests that ad sales will play a crucial role in the growth of the streaming industry, and companies that are able to adapt to these changes will be well-positioned for success.

Key Takeaways:

Ad sales are expected to make up 28% of streaming revenue by 2028, up from 12% in 2020.
Global streaming revenue is expected to reach $164.6 billion by 2028, up from $76.3 billion in 2020.
The rise of ad-supported streaming services is expected to drive growth in ad sales.
Data and analytics will play a critical role in the streaming industry, with many companies investing in data-driven targeting and personalization.
New ad formats, such as interactive ads and addressable advertising, will offer advertisers more opportunities to engage with their audience.

Conclusion:

The growth of streaming has created new opportunities for advertisers, and the demand for ad sales is expected to continue to rise. The study highlights the importance of adapting to the changing landscape and investing in data-driven targeting and personalization. As the streaming industry continues to evolve, companies that are able to adapt to these changes will be well-positioned for success.