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Digital & Mobile Technology
Home›Digital & Mobile Technology›TikTok Shadowbanning: What It Is and How to Avoid It

TikTok Shadowbanning: What It Is and How to Avoid It

By Matthew Lynch
June 6, 2023
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TikTok has become one of the most popular social media platforms in recent years, with millions of users across the world. However, some users have claimed that they have been shadowbanned, which has impacted their ability to reach a wider audience. In this article, we will explore what shadowbanning is, how it can affect your TikTok account, and what you can do to prevent it from happening.

What is shadowbanning?

Shadowbanning refers to the act of limiting or restricting a user’s visibility on a platform, without notifying them. Essentially, it means that your content is being hidden from the feeds of other users, making it difficult or impossible for you to gain more followers, views, and engagement. This can happen because TikTok’s algorithms have determined that your content doesn’t meet their guidelines, or because you have violated their terms of use in some way.

How can shadowbanning affect your TikTok account?

If your account has been shadowbanned, it can have a serious impact on your ability to grow your audience and reach new users. It means your content won’t show up in the For You page or other discovery tabs, reducing your exposure and engagement. As a result, your follower count and views may start to decrease.

Not all shadowbans are the same, and some may be temporary or last longer depending on the severity of the violation. In some cases, shadowbans have even led to account suspensions or bans.

How to avoid shadowbanning on TikTok

To avoid being shadowbanned, it’s important to follow TikTok’s community guidelines and terms of service. These rules include things like not posting offensive or inappropriate content, avoiding spamming or mass following, and not promoting content that promotes violence, drug use or other illegal activities.

In general, here are some best practices to follow to avoid being shadowbanned:

– Post content that is high-quality and engaging, with original and diverse ideas.

– Use relevant and popular hashtags, but don’t overuse them or use irrelevant ones.

– Engage with other users by commenting, liking, and sharing other content.

– Don’t use bots or automation tools to boost your engagement or follower count.

– Avoid posting copyrighted content or content that violates TikTok’s terms of use.

If you do get shadowbanned, there are a few things you can try to get your account back on track:

– Review and revise your content to ensure it meets TikTok’s community guidelines.

– Take a break from posting for a few days to allow your account to reset.

– Reach out to TikTok’s support team if you believe your account was wrongfully shadowbanned.

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Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

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