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Home›Digital & Mobile Technology›Peacock Is Removing Its Free Tier: What This Means for Existing Subscribers

Peacock Is Removing Its Free Tier: What This Means for Existing Subscribers

By Matthew Lynch
June 6, 2023
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Peacock, the streaming service from NBCUniversal, recently announced that it will be getting rid of its free tier, leaving only its premium subscription options. This decision has left existing subscribers wondering what this means for them.

First, let’s look at what Peacock’s free tier offered. The free tier included a limited selection of NBCUniversal’s library of shows and movies, as well as access to live news and some sports programming. However, the free tier also featured ads, which could be quite disruptive to the viewing experience.

Now that Peacock is removing its free tier, existing subscribers will be able to choose between two premium subscription options: Peacock Premium and Peacock Premium Plus. Peacock Premium costs $4.99 per month and includes access to all of the content on the service, including live sports and original shows like “Brave New World” and “The Amber Ruffin Show.” Peacock Premium Plus, which costs $9.99 per month, includes all of the same content as Peacock Premium, but without ads.

If you are an existing subscriber to Peacock’s free tier, you will be automatically upgraded to Peacock Premium at no additional cost. This means that you will not lose access to any of the content that you were previously able to watch for free.

However, if you were using Peacock’s free tier primarily for live news and sports programming, you may be disappointed to learn that these features are now only available as part of the premium subscription options. If this is the case, you will need to decide whether the cost of the premium subscription is worth it for you to continue watching these programs.

Overall, Peacock’s decision to remove its free tier may be disappointing for some users, but it ultimately reflects the growing trend among streaming services to offer only paid subscription options. Existing subscribers should be mindful of the changes and weigh the costs and benefits of upgrading to a premium subscription.

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Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

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