The Tech Edvocate

Top Menu

  • Advertisement
  • Apps
  • Home Page
  • Home Page Five (No Sidebar)
  • Home Page Four
  • Home Page Three
  • Home Page Two
  • Home Tech2
  • Icons [No Sidebar]
  • Left Sidbear Page
  • My Account
  • My Speaking Page
  • Newsletter Sign Up Confirmation
  • Newsletter Unsubscription
  • Our Brands
  • Page Example
  • Protected Content
  • Register
  • Request a Product Review
  • Shop
  • Shortcodes Examples
  • Signup
  • Start Here
    • Governance
    • Careers
    • Contact Us
  • The Edvocate
  • Topics
  • Write For Us
  • Advertise

Main Menu

  • Start Here
    • Our Brands
    • Governance
      • Dr. Lynch’s Personal Website
      • Careers
    • Write For Us
    • Contact Us
    • Books
    • Edupedia
    • The Edvocate Podcast
  • Topics
    • Assistive Technology
    • Child Development Tech
    • Early Childhood & K-12 EdTech
    • EdTech Futures
    • EdTech News
    • EdTech Policy & Reform
    • EdTech Startups & Businesses
    • Higher Education EdTech
    • Online Learning & eLearning
    • Parent & Family Tech
    • Personalized Learning
    • Product Reviews
  • Advertise
    • Request a Product Review
  • Apps
  • Tech Edvocate Awards
  • The Edvocate
  • Pedagogue

logo

The Tech Edvocate

  • Start Here
    • Our Brands
    • Governance
      • Dr. Lynch’s Personal Website
        • My Speaking Page
      • Careers
    • Write For Us
    • Contact Us
    • Books
    • Edupedia
    • The Edvocate Podcast
  • Topics
    • Assistive Technology
    • Child Development Tech
    • Early Childhood & K-12 EdTech
    • EdTech Futures
    • EdTech News
    • EdTech Policy & Reform
    • EdTech Startups & Businesses
    • Higher Education EdTech
    • Online Learning & eLearning
    • Parent & Family Tech
    • Personalized Learning
    • Product Reviews
  • Advertise
    • Request a Product Review
  • Apps
  • Tech Edvocate Awards
  • The Edvocate
  • Pedagogue
  • Distance Learning during the Pandemic: Improvise. Adapt. Overcome.

  • Universities Deploy Chatbots To Aid Students In The Admissions Process And Beyond

  • Generational Differences Affect Tech Initiatives In Higher Education

  • Mixing And Matching: How To Blend Online Learning And AI

  • Understanding Institutional Reasons to Move to Cloud

  • How to Get Your Educators Excited About Using Edtech

  • Teaching Intelligence: Digital Literacy In the ‘Alternative Facts’ Era

  • The Digital Revolution in Schools: It’s Not Just Remote Learning

  • 3 Perks of Network Management on a University Campus

  • How To Secure Distance Learning Information In The Hacking Prone Environment

Early Childhood & K-12 EdTech
Home›Early Childhood & K-12 EdTech›5 Best Social Media Practices for Higher Education

5 Best Social Media Practices for Higher Education

By Matthew Lynch
July 22, 2017
Spread the love

Social Media has undeniably become a part of our everyday lives. Grandmothers and 12-years old alike are opening Facebook accounts, and there are Facebook pages even for people’s dogs and cats. Companies are using Facebook, Twitter, Pinterest, Tumblr, and other social media sites for marketing and advertising. Universities are now also using social media pages because people are reading and accessing social media sites daily. How can universities and colleges best take advantage of the benefits that social media has to offer in our technology-heavy 21st century?

  1. Create and Follow a Social Media Policy and Strategy

Every successful social media account for a university, or for any organization or company requires an effective social media policy and strategy. In order to prevent duplicating information, over or under posting, and posting inaccurate information, it is best practice to work together with your university leaders, student council, social media managers, and your university’s marketing team. Develop guidelines for the promotion of your university on social media, and follow them. Identify who is allowed to post, at what times, and what content is allowed to be posted. Clayton Dean of the HigherEd Marketing Journal suggests that when creating your strategy, you should identify your target market, your marketing goals, and your current use of social media. Be certain to establish not only social media publishing policies but also a schedule.

  1. Manage Platforms with Social Media Managers, Organization Leaders, and Student Council

One of the most important factors in running successful social media accounts for universities is identifying who is in charge. Much like any other successful business or organization, there needs to order, appropriate management, and identification of roles. Jylian Russell in her article, “Social Media in Higher Education: Strategies, Benefits, and Challenges,” suggests having a campus-wide media manager. You can consider having one overall social media manager and delegating assignments to various members of the university staff and student body. Regardless of how you choose to run your social media accounts, be certain that nobody is posting the same information twice!

  1. Keep Track of Social Media Data and Numbers

Find out what works and track your numbers. What posts get retweeted? What posts get likes and how many? In order to operate fruitful and popular social media accounts for universities, it is best to identify what has been working on your accounts, and what has not been working. Josie Ahlquist recommends making goals based on your data and using key performance indicators. She also highly suggests making weekly goals and maintaining data on your posts. Based on your data you can also adjust your social media strategies.

  1. Be the Voice of the University

When writing for your university remember that you are the voice of your university, and what you write is not just a reflection of you, but is also a reflection of your university, logo, and the quality of your school as a whole. Josie Ahlquist also recommends that you respect the university, by maintaining confidentiality, respecting copyright laws, and appropriately citing sources. Don’t take credit for others people’s work and be certain to cite your sources! What you post as a social media coordinator or developer not only affects you but also affects the whole team. Envision your social media strategy and the goals of your university before sending your content to the whole wide web.

  1. Post Accurately and Thoughtfully

Being the “voice” of the university also means that you need to carefully consider the content of your writing before you post online. Is the content accurate? Factual? Representative of the opinions of the student body? What sources did you use to obtain your information? Consider that posting on social media for your university is not that different from posting on your own social media accounts. If you post on your own account, you naturally will think about how your message will be received before you post! Josie Ahlquist states accurately, “Think twice before you post!”

Although these are just a few of the best practices for posting on behalf of universities and higher education institutions, these are easily the most important practices to keep in mind. In order to have a clear direction, focused and goal-oriented social media accounts, you should first have an effective and efficient social media management team. Your team should understand how to work together and be aware of your social media strategy and plan. Of course, what is posted must also be written thoughtfully, accurately, and should be representative of the whole student body. Do not forget one population of the student body or staff; make sure you represent everyone that makes your institution great! Be the voice of your university with pride and character! You can make your university shine!

 

 

 

 

 

 

 

 

 

 


Spread the love
TagsEdtechedtechchatelearningSTEAMSTEM
Previous Article

Trailblazers in EdTech: Todd Brekhus

Next Article

The Tech Edvocate’s List of 27 Assessment ...

Matthew Lynch

Related articles More from author

  • Early Childhood & K-12 EdTech

    5 Fresh Ways to Teach Kids to Code

    November 4, 2017
    By Matthew Lynch
  • Best of the Best ListsOnline Learning & eLearningPersonalized Learning

    The Tech Edvocate’s List of 20 Must-Follow Elearning Twitter Feeds

    February 5, 2017
    By Matthew Lynch
  • EdTech & Innovation

    Coding, Robotics and the Jobs of the Future

    March 12, 2017
    By Matthew Lynch
  • EdTech NewsHigher Education EdTech

    Can real global learning happen online?

    August 3, 2016
    By Matthew Lynch
  • EdTech & Innovation

    Five Ways to Leverage Wearable Technology in the Classroom

    June 13, 2017
    By Matthew Lynch
  • EdTech Startups & BusinessesPersonalized Learning

    Educational Technologies and Concepts that Every Teacher Should Know: Part III

    June 12, 2016
    By Matthew Lynch

1 comment

  1. lauren 21 August, 2018 at 08:02 Reply

    Good article,social media is very important role of today generations for education like digital labs and digital tabs.

Leave a reply Cancel reply

  • Google Classroom Tips

    Google Classroom Tip #35: Managing Student Homework

  • Online Learning & eLearning

    Is an online education really that cheap?

  • Online Learning & eLearningVideos

    YouTube Is Replacing Textbooks In Classrooms Across America

Search

Login & Registration

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Newsletter

Signup for The Tech Edvocate Newsletter and have the latest in EdTech news and opinion delivered to your email address!

  • Recent

  • Popular

  • Comments

  • Distance Learning during the Pandemic: Improvise. Adapt. Overcome.

    By Matthew Lynch
    February 25, 2021
  • Universities Deploy Chatbots To Aid Students In The Admissions Process And Beyond

    By Matthew Lynch
    February 24, 2021
  • Generational Differences Affect Tech Initiatives In Higher Education

    By Matthew Lynch
    February 23, 2021
  • Mixing And Matching: How To Blend Online Learning And AI

    By Matthew Lynch
    February 22, 2021
  • Understanding Institutional Reasons to Move to Cloud

    By Matthew Lynch
    February 19, 2021
  • 20 Top Virtual Reality Apps that are Changing Education

    By Matthew Lynch
    March 11, 2017
  • 7 Ways Technology Is Impacting Modern Education

    By Matthew Lynch
    March 4, 2017
  • Why Mobile Technology Enhances Instruction

    By Matthew Lynch
    December 14, 2016
  • What is the Future of Online Learning in Higher Education

    By Matthew Lynch
    April 2, 2018
  • 7 Roles for Artificial Intelligence in Education

    By Matthew Lynch
    May 5, 2018
  • Distance Learning during the Pandemic: Improvise. Adapt. Overcome. - The Tech Edvocate
    on
    February 25, 2021

    Virtual Learning Apps, Tools, and Resources That We Love

    […] applications and platforms ...
  • Universities Deploy Chatbots To Aid Students In The Admissions Process And Beyond - The Tech Edvocate
    on
    February 24, 2021

    How Can We Use Chatbots in Education?

    […] chatbot is any ...
  • Let’s talk Tech – Sine up for Math
    on
    February 23, 2021

    7 Ways Technology Is Impacting Modern Education

    […] Lynch, M. (2017, ...
  • Promoting Literacy In Early Education - The Edvocate
    on
    February 23, 2021

    Top 7 Education Apps for the Classroom

    […] of the best ...
  • Generational Differences Affect Tech Initiatives In Higher Education - The Tech Edvocate
    on
    February 23, 2021

    Good News Stories About Edtech From Across the Globe

    […] the past twenty ...

EdTech Policy & Reform

  • EdTech Policy & Reform

    How Much Bias Is Okay in Your School?

    Spread the loveThe algorithm has proven itself to be a handy tool when it comes to solving education problems. It’s also not without bias.  You may be wondering how some ...
  • EdTech Policy & ReformFeaturedFresh

    Edtech Should Complement Good Pedagogy, Not Attempt to Replace It

    Spread the loveThe newest generation of edtech is downright amazing; it’s no wonder that various education stakeholders might be a little excited about its potential to transform education. However, edtech ...
  • EdTech Policy & ReformFeaturedFresh

    How to Teach Kids to Communicate in This Digital Age

    Spread the loveWhen even the youngest children are spending the equivalent of a full work day looking at screens, it is perhaps no surprise that parents are wondering how to ...
  • EdTech FuturesEdTech Policy & Reform

    3 Reasons Why India Will Be A Leader in the EdTech Industry in the 21st ...

    Spread the loveAccording to a joint report by KPMG and Google, the online education industry is expected to grow at a healthy rate of 8 times to become a $1.96B ...
  • Early Childhood & K-12 EdTechEdTech Policy & ReformFeaturedFresh

    How Does Technology Immersion Shape the Brain?

    Spread the loveDo you wonder what all of the screen time we have is really doing to our brains? As edtech continues to rise in prominence throughout the world, this ...

EdTech Startups & Businesses

  • EdTech Startups & BusinessesOnline Learning & eLearning

    Using Nudge Theory in Your Corporate Online Learning Classes

    Spread the loveAfter reading this headline, you may be asking yourself, what is nudge theory? Nudge theory centers on positive reinforcement and inferred suggestions to motivate a person to complete ...
  • EdTech Startups & Businesses

    Bringing Education into the Business World

    Spread the loveU.S. businesses spent nearly $20 billion on training in 2019. That number decreased by roughly half from the year before. Companies aren’t providing fewer professional development opportunities for ...
  • EdTech Startups & Businesses

    You Must Include These 3 Things in Your Edtech Business Plan

    Spread the loveDo you have a business plan? It’s the one question you’re going to be asked a lot as you begin your edtech business. The reasons to write a ...
  • EdTech Startups & Businesses

    Edtech Marketing Ideas to Implement Right Now

    Spread the loveEven if you do have the most exceptional edtech product or service in the world, you’ve still got to market it. Your sales and your success depend on ...
  • EdTech Startups & Businesses

    How Your Edtech Startup Can Make the Leap from Failure to Funded

    Spread the loveThe best ideas in edtech are often only ideas. They never become a reality because they lack the funding they need to get off the ground. Taking an ...

Digital Equity

  • Digital EquityDigital Leadership

    How Can You Assess the Tech Needs of Your Students Outside of School?

    Spread the loveToday, I received an email from the middle school principal in Los Angeles. She explained to me that the school that she ran was in one of the ...
  • Digital Equity

    It Is Time for the Edtech Industry to Stop Denying Its Equity and Race Problem

    Spread the loveThe EdTech industry is dominated by white employees, white leaders, and white entrepreneurs. If you doubt this statement, just attend an Edtech conference. Admittedly, educators and others don’t ...
  • Digital Equity

    How OER Can Help Overcome the Higher Education Equity Barrier

    Spread the loveThe cornerstone of the American dream is the ability to succeed in life regardless of one’s family of origin. And, for most people, that requires a college education. ...

EdTech Futures

  • EdTech FuturesOnline Learning & eLearning

    IT Trends To Watch As Higher Education Moves Into a New Decade

    Spread the loveEdtech couldn’t have hoped for a better launch into the new decade than the push the industry received from COVID-19. Even the most tech-resistant institutions and individuals have ...
  • EdTech Futures

    4 Emerging EdTech Trends in 2021

    Spread the loveCovid-19 has not only changed education as we know it, but it has forced education technology (EdTech) to up its game. EdTech has been crucial since the start of this ...
  • Adult EducationEdTech & InnovationEdTech FuturesEducation LeadershipEducational LeadershipHigher EducationHigher Education EdTechThe Future of Education

    Education Technology and the Future of Higher Ed Leadership

    Spread the loveEducation Technology (EdTech) has had a more significant impact on education than anyone expected. Now its effects are reaching into the field of higher education. In this article, ...
  • EdTech Futures

    Top Edtech Trends for 2021

    Spread the loveAre you ready to look ahead? Schools will soon be reflecting on what’s been working this year and what’s not. They’ll also begin thinking about their budgets for ...
  • Early Childhood & K-12 EdTechEdTech Futures

    In the Wake of Teacher Shortages, Schools are Turning to Virtual Teachers

    Spread the loveTeaching was once a greatly respected position, and today, morally it still seems to be of high value to many Americans. Institutionally, however, teaching no longer seems to ...

About Us

Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

We started this journey back in June 2016, and we plan to continue it for many more years to come. I hope that you will join us in this discussion of the past, present and future of EdTech and lend your own insight to the issues that are discussed.

Newsletter

Signup for The Tech Edvocate Newsletter and have the latest in EdTech news and opinion delivered to your email address!

Contact Us

The Tech Edvocate
5322 Markel Road, Suite 104
Richmond, VA 23230
(601) 630-5238
advocatefored@gmail.com

Follow us

Copyright © 2021 Matthew Lynch. All rights reserved.