When it comes to the world of Twitter, you only have 280 characters to say what you want to say. So, it’s important to make every character count. This is where URL shorteners come in. They allow you to share links with your followers while saving characters. But with so many URL shorteners out there, it can be tough to choose the right one. In this article, we’ll explore the best URL shortener options for Twitter.

1. Bitly

Bitly is the most popular URL shortener out there, and for good reason. It’s simple to use, and it’s free. You just copy and paste your long URL into the Bitly tool, and it automatically generates a shortened URL for you. Plus, Bitly provides you with analytics, so you can track how many clicks your shortened links receive.

2. TinyURL

TinyURL is another popular option for URL shortening. It’s also free and easy to use. Simply copy and paste your long URL into the TinyURL field, and it generates a shortened URL for you. However, unlike Bitly, TinyURL does not provide analytics.

3. Ow.ly

Ow.ly is a URL shortening tool that is built into Hootsuite, a social media management platform. It’s great because you can shorten your URLs and schedule your tweets all in one place. Plus, Ow.ly includes analytics, so you can track the success of your campaigns.

4. Rebrandly

Rebrandly is a URL shortening tool that lets you customize your shortened URLs to fit your brand. For example, instead of using “bit.ly,” you can have your shortened URLs start with your company name. Rebrandly also includes analytics, so you can track the success of your links.

5. Google URL Shortener

Google URL Shortener is a simple tool that allows you to shorten URLs quickly. It’s free to use, and it’s linked to Google Analytics, so you can track the success of your shortened links. However, Google URL Shortener will be retiring in March 2019, so it’s important to start looking for alternatives.

In conclusion, each of these URL shortening tools has its own unique features that make them great for Twitter. Bitly and TinyURL are great free options, Ow.ly is perfect if you use Hootsuite, Rebrandly is ideal if you want to customize your shortened URLs, and Google URL Shortener is a simple option that links to Google Analytics. With these tools in your arsenal, you can save characters on Twitter and track the success of your links.