In the 1940s, advertising took on a new role with the onset of World War II, focusing on patriotism and home-front efforts. Here are some of the best adverts from that decade, as selected by experts:

1.”We Can Do It!” by J. Howard Miller –Perhaps one of the most famous posters of all time, featuring Rosie the Riveter, a symbol of female wartime workers.

2.Coca-Cola’s “The Pause That Refreshes” campaign –Even during wartime, Coca-Cola advertised its drink as an enjoyable little break from the world’s troubles.

3.”More Doctors Smoke Camels” –This controversial Camel cigarettes campaign claimed that more doctors preferred Camels over any other cigarette brand.

4.American Airlines’ “Fly The Finest” –Post-war, this advert emphasized luxury and comfort in air travel, enticing Americans to explore their newfound prosperity.

5.MGM’s movie posters –Classic films like “Casablanca” (1942) had iconic posters that captured the essence of Hollywood’s Golden Age.

Each ad reflects significant aspects of 1940s society and has left a lasting impact on advertising history.