December 5, 2024 – Sydney, Australia: Social-lifestyle app STEPN GO is excited to announce a new milestone in its partnership with adidas: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes. This follows a successful year of collaboration, which previously saw the release of the STEPN GO x adidas Genesis NFT Sneakers. Now, the partnership extends into the physical realm with a limited-edition collection of 1,200 adidas Ultraboost 5 running shoes featuring the STEPN GO logo.

This latest phase of the partnership, which began in April 2024 with the STEPN Genesis NFT collection, highlights the brands’ efforts to merge digital and real-world fashion. The STEPN GO x adidas Ultraboost 5 shoes will be available exclusively on the MOOAR marketplace starting December 13, reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers.

With only 1,200 pairs available, this drop combines adidas’ cutting-edge performance with STEPN GO’s active lifestyle ethos. Shiti Manghani, CEO of STEPN by FSL, states, “The launch of physical shoes is a defining moment in our partnership with adidas. We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved.”

Erika Wykes-Sneyd, VP and GM of adidas studio, adds, “We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era. This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.”

Since the Public Beta Launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature, allowing users to lend their Sneakers, share Energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN GO more accessible and community-driven.

The raffles for the STEPN GO x adidas Ultraboost 5 running shoes will take place from December 13 to December 17, with four separate raffles. STEPN and STEPN GO x adidas Genesis NFT holders will have an advantage, while broader participation will be available through a contest on X and two raffles exclusively for the ALTS by adidas and STEPN Apps communities.

Winners can claim their shoes between January 6 to January 22, after a 3-week trading period allowing ticket purchases on the secondary market. The collection includes four limited edition co-branded shoe styles, with colors randomly assigned to winners, adding an element of surprise.

This collaboration showcases STEPN GO’s innovative approach to fitness technology and its leadership within the Web3 ecosystem, integrating an active lifestyle into everyday life and redefining possibilities in the Web3 space.