Phoenix-based Virtuous, a leading provider of CRM and marketing solutions specifically designed for nonprofits, has secured a significant $100 million investment from Susquehanna Growth Equity. This funding round, announced in a report by TechCrunch, will fuel Virtuous’ ambitious plans to further empower nonprofits in their mission-critical fundraising efforts.

Virtuous distinguishes itself from traditional CRM systems by offering a platform tailored to the unique needs of nonprofits. It equips organizations with sophisticated tools to manage donor relationships, track engagement, and optimize fundraising campaigns. The platform goes beyond simple data management, providing insights into donor behavior and allowing nonprofits to personalize their outreach and cultivate long-term partnerships.

This substantial investment comes at a time when nonprofits face increasing challenges in securing funding. Virtuous aims to address these challenges head-on by providing user-friendly and powerful technology that empowers nonprofits to reach more donors and effectively manage their resources. The company’s commitment to innovation is evident in its recent launch of “Virtuous Engage,” a comprehensive suite of marketing automation tools designed to streamline communication and engagement with donors.

With the new capital, Virtuous plans to accelerate its growth trajectory by expanding its team, investing in product development, and expanding its reach to a broader range of nonprofit organizations. This strategic move signifies a growing recognition of the importance of technology in the success of the nonprofit sector, and positions Virtuous as a key player in empowering organizations to make a lasting impact.