New Data: Here’s What Kind of Content Will Perform The Best on Social Media in 2025

As we approach 2025, social media continues to evolve, shaping how we communicate and consume content. Based on current trends and emerging technologies, here’s what we can expect to perform well on social media platforms:
- Augmented Reality (AR) Experiences: Interactive AR filters and experiences will dominate, offering users immersive content.
- Short-form Video Content: Platforms like TikTok and Instagram Reels will continue to thrive, with emphasis on quick, engaging videos.
- AI-Generated Content: Customized content created by AI will become more prevalent, offering personalized experiences.
- Virtual Reality (VR) Social Spaces: As VR technology becomes more accessible, social interactions in virtual worlds will gain popularity.
- Sustainability and Eco-Friendly Content: Content promoting environmental awareness and sustainable lifestyles will resonate with conscious consumers.
- Micro-Influencer Collaborations: Brands will increasingly partner with niche influencers for more authentic engagement.
- Interactive Live Streams: Real-time engagement through live streams with interactive elements will grow in popularity.
- User-Generated Content (UGC): Authentic content created by real users will continue to build trust and engagement.
- Ephemeral Content: Time-limited stories and posts will keep audiences engaged and create a sense of urgency.
- Social Commerce: Seamless shopping experiences integrated into social media platforms will become more sophisticated.