Jaguar Scraps Planned Electric XJ, Yet Vows to Go EV Only by 2025
In a surprising turn of events, Jaguar announced that it will not proceed with the production of the all-electric XJ sedan. However, the company remains steadfast in its commitment to become an all-electric brand by 2025.
The planned electric XJ was intended to be a flagship model for the luxury automaker, showcasing their ability to produce cutting-edge electric vehicles (EVs) that would rival competitors such as Tesla and Porsche. Despite the cancellation, Jaguar has expressed determination to shift its focus from internal combustion engines (ICE) to electric drivetrains over the next few years.
Jaguar Land Rover’s CEO, Thierry Bolloré, revealed in a recent statement that while the electric XJ will not go into production, the automaker is still on track to achieve its bold electrification goals. The decision to scrap the XJ project came as part of a larger reevaluation of the brand’s future direction, which aims to boost profits and streamline their vehicle lineup.
Instead of pursuing further development of the electric XJ, Jaguar Land Rover will direct resources towards producing next-generation electric powertrains for its existing range of luxury SUVs. This shift marks a significant change in strategy for Jaguar as it seeks to position itself as a leader in sustainable luxury automobiles amidst increasing demand for environmentally friendly vehicles.
By pledging to go fully electric by 2025, Jaguar is joining notable automotive manufacturers such as General Motors that have committed to transitioning away from ICE engines in an effort to combat climate change and increase market share within the burgeoning EV market. With governments around the world providing incentives for the adoption of electric technology and implementing increasingly stringent emissions regulations, the pressure is mounting for automakers like Jaguar Land Rover to embrace electrification.
Although fans of Jaguar’s sleek designs may mourn the loss of the electric XJ, the company’s decision signals an ambitious vision for the future. By leaving the ICE era behind and charging full-speed ahead into electric mobility, Jaguar seeks to establish itself as a trailblazer in sustainable luxury automobiles.
Only time will tell if this bold decision to scrap the electric XJ in favor of an all-electric lineup will pay off for Jaguar. However, their commitment to transforming the brand into a fully electric automaker by 2025 is a clear indication of the direction they believe the industry is headed, and serves as a poignant reminder that the age of traditional internal combustion engines may soon come to an end.