Mobile advertising giant InMobi is gearing up for a potential initial public offering (IPO) by securing $100 million in funding for strategic acquisitions in the artificial intelligence (AI) space. This move highlights the company’s commitment to bolstering its AI capabilities and staying ahead of the curve in the rapidly evolving digital advertising landscape.

The funding, raised from existing investors, will fuel InMobi’s pursuit of AI-driven companies that can enhance its core offerings. These acquisitions are expected to focus on areas such as personalized advertising, data analytics, and programmatic buying, ultimately strengthening InMobi’s ability to deliver targeted and effective advertising campaigns for its clients.

“We are committed to leveraging the power of AI to deliver impactful and personalized advertising experiences for our customers,” said Naveen Tewari, Founder and CEO of InMobi. “This funding will enable us to acquire cutting-edge AI technologies and talent that will further enhance our platform and drive growth in the years to come.”

This strategic move comes amidst growing industry interest in AI-powered solutions for advertising. The ability to understand user behavior, tailor content, and optimize campaigns through advanced AI algorithms is becoming increasingly crucial for success in the digital advertising space.

While InMobi has not confirmed specific acquisition targets, analysts speculate that the company is likely to focus on companies specializing in natural language processing, computer vision, and predictive analytics. By incorporating these technologies into its platform, InMobi aims to further refine its targeting capabilities and enhance its value proposition for advertisers.

The acquisition spree, coupled with its strong financial performance and market position, suggests that InMobi is well-positioned to capitalize on the burgeoning AI market and potentially launch a successful IPO in the near future