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The Tech Edvocate

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Advertising & Marketing

Home›Category: "Advertising & Marketing"
  • Advertising & Marketing

    Best Ad Exchange

    By Matthew Lynch
    October 11, 2024
    Ad exchanges are platforms where publishers and advertisers buy and sell ad inventory programmatically. Top Ad Exchanges: Google Ad Exchange (now part of Google ...
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  • Advertising & Marketing

    Programmatic Advertising Solution

    By Matthew Lynch
    October 11, 2024
    Programmatic advertising automates the buying and selling of ad inventory across multiple platforms. Key Features: Real-time bidding on ad inventory Advanced targeting and optimization ...
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  • Advertising & Marketing

    Facebook Ads Alternative

    By Matthew Lynch
    October 11, 2024
    While Facebook Ads is a dominant player, alternatives include: Pinterest Ads: Great for visual products and lifestyle brands Snapchat Ads: Targets a younger demographic ...
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  • Advertising & Marketing

    Cross Channel Marketing Platforms

    By Matthew Lynch
    October 11, 2024
    Cross Channel Marketing Platforms enable businesses to manage and coordinate marketing efforts across multiple channels from a single interface. Key Features: Unified dashboard for ...
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  • Advertising & Marketing

    Best Practices for Multicultural Marketing

    By Matthew Lynch
    June 2, 2024
    Multicultural marketing is an essential strategy for brands looking to connect with a diverse audience in an authentic and effective way. As societies become ...
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  • Advertising & Marketing

    Ultra Luxury Generation Divide: Courting the Next Generation’s Loyalty

    By Matthew Lynch
    June 2, 2024
    In recent years, a significant generational divide has emerged within the ultra-luxury market, necessitating a strategic pivot for brands aiming to capture the hearts ...
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  • Advertising & Marketing

    Mastering the Art of Email Calls-to-Action

    By Matthew Lynch
    June 2, 2024
    In the digital age, emails remain a vital communication tool, especially for businesses looking to engage their audience and drive conversions. One of the ...
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  • Advertising & Marketing

    The Power of Livestream Marketing: Engaging Audiences and Creating Buzz

    By Matthew Lynch
    June 2, 2024
    In today’s fast-paced digital era, livestream marketing has become an innovative tool for brands aiming to engage with their audience in real-time. With the ...
    Read More
  • Advertising & Marketing

    Unlock Business Success Through Employee-Driven Growth

    By Matthew Lynch
    June 2, 2024
    In the contemporary business world, success hinges not only on strategies, products, or market conditions but significantly on the people behind the scenes – ...
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  • Advertising & Marketing

    3 Emerging Influencer Trends That Marketers Should Watch

    By Matthew Lynch
    June 2, 2024
    The world of influencer marketing is constantly evolving, and staying ahead of the curve is crucial for marketers looking to make the most of ...
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About Us

Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

We started this journey back in June 2016, and we plan to continue it for many more years to come. I hope that you will join us in this discussion of the past, present and future of EdTech and lend your own insight to the issues that are discussed.

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Nominations for the 2025 Tech Edvocate Awards have begun and will end on July 31st, 2025!

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