Google is leading a social media campaign aimed at getting Apple to change the way it handles text messaging. The #GetTheMessage campaign is focused on a specific feature of the iPhone that many people find unsightly and undesirable: green chat bubbles.

For iPhone users, green chat bubbles indicate that a message has been sent via SMS instead of Apple’s own iMessage platform. However, for many recipients, green bubbles can be an eyesore and indicate that the sender is not using an iPhone, which has often led to social stigma and exclusion.

Google, which has its own messaging platform, is trying to capitalize on discontent with green bubbles by launching a campaign encouraging iPhone users to switch to Android. The campaign includes videos and social media posts highlighting the benefits of Android messaging, such as the ability to customize chat bubbles and avoid social stigma.

So, will Google’s campaign make Apple fix the green bubbles? It’s unlikely. Apple has been resistant to changing its messaging system and has a long-standing commitment to protecting user privacy. In addition, iMessage is a key feature that sets the iPhone apart from competitors, and Apple is unlikely to change it based on some social media pressure.

However, the #GetTheMessage campaign could have positive outcomes beyond just changing Apple’s messaging system. It could raise awareness about the importance of inclusive design and the impact of social stigmas in technology. It may also encourage Apple to improve its messaging platform to provide more customization options, addressing some of the issues that have led to frustration among some users.