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Fashion and Beauty
Home›Fashion and Beauty›‘I Was Using Skin-Lightening Products’: One Fashion Model’s Journey from Succumbing to Anti-Black Beauty Standards to Creating Space with Her Own Modeling Agency In Hong Kong

‘I Was Using Skin-Lightening Products’: One Fashion Model’s Journey from Succumbing to Anti-Black Beauty Standards to Creating Space with Her Own Modeling Agency In Hong Kong

By Matthew Lynch
May 29, 2024
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For years, I walked the halls of casting agencies and photoshoots adorning an appearance I scarcely recognized. Like a chameleon, I altered every facet of my being to conform to an entrenched beauty paradigm—one that did not celebrate the rich ebony hue of my skin. This is the untold narrative of how I, a burgeoning fashion model in the relentless industry, found myself caught in the perpetual cycle of using skin-lightening products—a decision fueled by anti-black beauty standards that bombard us constantly.

Born and raised in Nigeria, I grew up surrounded by a myriad of cultures celebrating diverse beauty. However, as I embarked on my modeling career, it became evident that international standards of beauty were markedly different. The farther I ventured from home, particularly in markets like Hong Kong, the more pronounced the pressure became to lighten my skin. Brands and agencies subtly—and sometimes bluntly—signaled that a lighter complexion equated to broader appeal and marketability.

Succumbing to these insidious ideals, I found myself using creams and soaps that promised a lighter, more ‘acceptable’ skin tone. With each application, a part of my identity vanished; the vibrant African prints which once draped over my skin now covered a canvas desperately trying to blend into the background. Photoshoots became exercises in erasure: heavy makeup masked my natural features while stylists casually remarked how ‘brave’ I was for showing my ‘raw’ look.

The realization dawned upon me like a slow sunrise—I had been complicit in perpetuating an ideology that deemed my natural self as unworthy. When self-reflection brought clarity, rejection followed. Rejecting those products became more than personal; it evolved into activism against an industry adamant about fitting everyone into narrow definitions of beauty.

Determined to champion diversity and inclusivity within fashion, especially for black models struggling against similar prejudices, I took a bold step forward: establishing my own modeling agency in Hong Kong—an enclave for those who’ve experienced marginalization first-hand. This venture wasn’t about retribution but rather representation; creating space where underrepresented models could thrive without altering their intrinsic beauty.

The agency’s ethos is firmly rooted in empowerment through authenticity. Our mission transcends barriers—inspiring not only our models but also our audiences to embrace diverse forms of beauty. We champion campaigns with inclusive narratives and work tirelessly with designers who appreciate our models’ authenticity—a stark contrast to the alienating experiences in my early career.

As we cultivate this new wave of fashion culture in Hong’s bustling cityscape—of all places—we etch new standards into its very fabric; inclusivity isn’t just an afterthought but the foundation upon which we build our legacy.

Reflecting on this journey from capitulating under anti-black beauty norms to creating a pioneering platform where diversity becomes the benchmark marks an epochal shift not just for me but for aspiring models worldwide who now see their melanin as medal-worthy—not something to be muted.

While there is still much ground to cover in dismantling these archaic beauty constructs globally, each stride taken within our agency serves as a beacon—a testament that change is possible when courage confronts conformity and creates undeniable space for black excellence within fashion’s tapestry.

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