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Home›Cars›IIHS Sharply Criticizes Automakers over Front-End Designs in New Report

IIHS Sharply Criticizes Automakers over Front-End Designs in New Report

By Matthew Lynch
January 15, 2024
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Introduction

The Insurance Institute for Highway Safety (IIHS) recently issued a damning report criticizing leading automakers for their front-end designs. The report highlights a concerning trend in car manufacturing that prioritizes aesthetics over safety, putting drivers and pedestrians at risk.

Major Flaws in Front-End Designs

According to the IIHS report, many current car models feature front-end designs that fail to provide adequate structural support during collisions. This is alarming because effective front-end structures are crucial for minimizing injuries in the event of an accident. The organization found that weak front-end structures are a widespread issue among leading automakers, regardless of their market segments and price points.

One major flaw identified by the IIHS relates to cars’ bumpers, which should act as vital energy absorbers during crashes. Instead, many manufacturers have chosen to create visually appealing bumpers that may not provide the necessary protection from crash impacts. This could lead to increased damage to both vehicles and individuals involved in accidents.

Another issue highlighted by the IIHS is the disparity in design between low-speed and high-speed crash performance assessments. Too often, manufacturers prioritize vehicles’ performance during low-speed crash tests while neglecting high-speed scenarios which result in more severe harm.

Impact on Pedestrians

A particularly worrisome finding of the IIHS report is how these poor front-end designs can adversely affect pedestrian safety. Nonexistent or insufficient energy-absorbing structures in the vehicles’ fronts can result in higher chances of severe injuries or fatalities involving pedestrians.

The report also uncovered another relevant issue affecting pedestrian safety: vehicle height. Research revealed that taller vehicles such as SUVs and pick-up trucks are more likely to cause serious harm to pedestrians than lower cars due to their impact points being at more harmful levels than traditionally lower vehicles.

Recommendations

Based on its findings, the IIHS has outlined several recommendations for automakers to improve front-end designs without sacrificing aesthetics. These include:

1. Design bumpers that are not only visually appealing but have the necessary strength and energy absorption capabilities to withstand crash impacts.

2. Prioritize the performance of vehicles during both low and high-speed crash assessments, ensuring a comprehensive approach to safety in varying accident scenarios.

3. Implement effective energy-absorbing structures in front-end designs to minimize the risk of harm to pedestrians during accidents.

4. Reevaluate vehicle height and designs, particularly among SUVs and pick-up trucks, to reduce the potential severity of pedestrian injuries.

Conclusion

The IIHS report has shed light on a significant problem within the vehicle manufacturing industry – one that prioritizes aesthetics over safety. By taking heed of these recommendations, automakers can create vehicles with more robust front-end designs that better protect drivers, occupants, and pedestrians alike. Enforcing stricter regulations on vehicle safety will lead to a safer future for everyone on our roads.

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Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time, I will invite other voices to weigh in on important issues in EdTech. We hope to provide a well-rounded, multi-faceted look at the past, present, the future of EdTech in the US and internationally.

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