Dallas, TX – In a surprising move, Southwest Airlines, known for its low fares and open seating system, has announced it will be implementing assigned seating and offering extra legroom options starting in 2024.

This significant shift comes after years of complaints from passengers about the chaotic boarding process and the lack of legroom on its aging fleet. The airline’s CEO, Bob Jordan, acknowledged the challenges in a statement, “We’ve heard loud and clear that our customers are looking for more control and comfort during their travel experience. We believe this move will provide that, while still offering the low fares that Southwest is known for.”

Under the new system, passengers will be able to select their seats during booking or check-in, similar to most other airlines. Additionally, the airline will introduce tiered seating options, allowing passengers to pay for extra legroom and other amenities like priority boarding.

This change is expected to be implemented in phases, with assigned seating becoming mandatory for all flights by the end of 2024. The airline will also be making improvements to its existing fleet and introducing newer planes with more legroom.

The news has been met with mixed reactions from passengers. Some are welcoming the change, citing the frustration of constantly fighting for a good seat and the need for more comfort, especially on long flights. Others express concern about the potential increase in fares and the loss of the “unique” Southwest experience.

“It’s a tough call,” said seasoned Southwest traveler, Sarah Miller. “I love the low fares, but having to fight for a seat with my kids has been a nightmare. If the new system is reasonable, I’m all for it.”

“It feels like they’re trying to become another Delta or United,” said Michael Perez, a frequent flyer who enjoys the open seating system. “I hope they don’t lose what makes them different.”

Southwest’s decision to move away from open seating marks a significant shift in the airline industry. It remains to be seen how this change will impact the airline’s brand, its fares, and ultimately, its passengers.