The BMW 7 Series has long reigned as the brand’s flagship luxury saloon, offering high-end amenities, powerful performance, and innovative technology. Each generation has made its mark on the automotive landscape. In this article, we rank every BMW 7 Series generation from worst to best.

7. Fifth Generation (F01/F02; 2008-2015)

The fifth generation faced mixed reviews due to its polarizing design and the introduction of somewhat less reliable electronics. Its iDrive system was a huge step forward in car infotainment but was initially not user-friendly.

6. First Generation (E23; 1977-1986)

A foundation stone for luxury sedans, the E23 set benchmarks with innovations such as ABS and a computer-controlled engine management system. Nevertheless, it ranks lower primarily due to outdated technology by today’s standards.

5. Second Generation (E32; 1986-1994)

The E32 series introduced the world to V12 power in a sedan and offered traction control and xenon headlights for the first time. It’s more advanced than its predecessor but is still found closer to the bottom due to dated styling and some reliability issues.

4. Third Generation (E38; 1994-2001)

Celebrated for its classic design and appearance in popular culture, the E38 was a big step up in terms of comfort and performance. Issues with electronics keep it from ranking higher on our list.

3. Fourth Generation (E65/E66; 2001-2008)

While controversial at its launch, the E65/E66 brought substantial innovation with new tech features like electronic damping control and a six-speed automatic transmission. However, it was criticized for reliability issues concerning its iDrive system.

2. Seventh Generation (G11/G12; 2015-present)

The current G11/G12 series impresses with cutting-edge technology, improved driving dynamics thanks to carbon core construction, and a lavish interior that confirms its status as a top-tier luxury vehicle.

1. Sixth Generation (F01/F02; 2009-2015)

Leading our list is the sixth iteration that perfected what its predecessor attempted. With improved iDrive, advanced powertrains – including hybrid options – and a refined balance of sportiness and comfort, this generation takes our top spot for marrying traditional luxury with modern innovation seamlessly.

Ranking each BMW 7 Series generation emphasizes how BMW has continually pushed boundaries while respecting their heritage of premium craftsmanship – making their flagship model emblematic of luxury progression throughout decades.