Amazon’s ever-popular Kindle Paperwhite e-reader has just become more stylish with the release of two new color options: Plum and Sage.

Launched in 2012, the Kindle Paperwhite has become a favorite among avid readers, thanks to its glare-free display, backlight for easy reading in any lighting condition, and lightweight design. For almost a decade, the device has been predominantly available in black, with the occasional white variant thrown into the mix. However, with the introduction of Plum and Sage, Amazon is looking to widen its appeal and offer customers more personalization options.

The Plum version of the Kindle Paperwhite sports an elegant, deep shade of purple that exudes sophistication and complements its slim profile. On the other hand, the Sage version features a soft, muted green hue that brings an essence of tranquility to the reading experience.

Aside from the new colors, customers can expect the same beloved features that have made the Kindle Paperwhite such a hit. Readers will continue to enjoy a 300 ppi glare-free display that feels remarkably similar to reading on actual paper. The backlit screen lets users read both day and night without causing eye strain or discomfort.

The latest edition of Amazon’s Kindle Paperwhite is also waterproof with an IPX8 rating, allowing readers to take their e-books poolside or even in a bathtub without worry. The device offers plenty of storage space for even the most voracious bookworms – available in either 8 GB or 32 GB.

In terms of battery life, the kindle outperforms most of its competitors. With a single charge lasting weeks instead of mere hours, readers can rest assured that their device will be there to keep them company during long sessions on-the-go or at home.

The introduction of these vibrant new color options strengthens Amazon’s position as one of the leading e-reader manufacturers. The expanded customization opportunities might appeal not only to existing Kindle Paperwhite fans but also attract new customers looking for a blend of function and style in their e-reader of choice.

The Plum and Sage Kindle Paperwhite models are now available for order on Amazon’s website, providing consumers with more color options to match their personal taste while enjoying an unbeatable reading experience.