Product Review of Digistorm Funnel
Funnel offers online customer relationship management (CRM) software for schools, which collects crucial information, tracks enrollment, and provides a communication platform for the school community. Funnel offers a clear view of which enrollment stage each learner has reached based on the enrollment steps they have taken. The CRM system provides complete transparency on the school’s enrollment process, which allows administrators to make more accurate predictions around enrollment numbers.
What Users Love About the App
“We love Funnel because it streamlines our entire enrollment journey. Having data in digital format from the initial inquiry means that sharing and collaborating amongst our team is incredibly simple. Funnel also ensures that none of our leads are missed, and we can effectively nurture them from inquiry to confirmed enrollment. Having complete and current data also means reporting is really straightforward. Our families love having a digital inquiry and enrollment process as it means they can take action at any time from anywhere—the process can fit with their lifestyle.”
“We used Funnel since 2019. After researching for a school CRM software, we were impressed with the program and all its features. It is very intuitive, visually pleasing, and enjoyable to work with. The Funnel staff has always been friendly and approachable and welcomes feedback. They also have an open ear for special requests. The segmentation into different pipeline stages, and the use of dynamic lists, make it incredibly easy to stay on top of all leads and filter for specific target groups one wants to work on. Seeing the progression from one state to the other is super exciting and motivating. It is a breeze to make notes, set reminders, share tasks with colleagues, send emails to individual leads (or groups), and see their click rate. Everything that is related to a lead can be viewed in the “Activities” trail of each lead. The “Report” tool is very helpful in getting a feel of the overall performance and seeing if we are on track. The “Events” tool connected to our website is easy to keep track of. Overall, I feel Funnel is a well-thought-out program that helps schools reach their full potential. Although it is a School CRM software, one can add a personal touch by spending a little time with individual leads and keeping track of the personal story they share with you. I feel this is especially important for primary schools to build a personal relationship with the parents. Furthermore, I’m very impressed with their continuous improvements and learning opportunities via webinars, virtual meetings, or meet-ups in person. Recently, they have added the “Automations” tool which looks amazing, but I didn’t have a chance to implement it, yet. Hopefully, I will get to it very soon.”
“As consultants, we’ve compared a number of school-specific CRM, as well as some more generic solutions, with a view to tailoring something more mainstream to client needs. Digistorm only works with schools, so our experience is that their Funnel product is extremely well shaped to the typical needs of a Primary, High School, or combined institution, which makes relatively fast implementations much easier. The product is richly featured, so there are many ways to maximize benefit. It’s exceptionally well priced, with strong pre and post-sales support helping add to its value.”
“Digistorm Funnel is a robust program that allows us to track an inquiry through to enrollment. It provides a central source of information for marketing and admissions staff to monitor enrollment activity. The Enrollment Pipeline is particularly useful as it allows me to monitor conversation rates at each stage of enrollment. Additionally, Digistorm training and support is second to none!”
“We have been using Funnel and Enrol now for just over 12 months. The improvement it has made to our workflow with inquiries and enrolments is indescribable. The system is easy to use. There are many great features like creating reports, follow-up tasks, reminders, automation, communications, integrations to school database, etc. We were very impressed that Digistorm continues to improve the software, give personal time for training and regular professional development sessions. I’ve worked in schools, marketing now for over 16 years, and have always wanted a tool as good as Funnel and Enrol. I wouldn’t look back. It is an excellent product.”
What Users Dislike About the App
“The EDM templates are quite basic and don’t always present as well as they could. It would benefit from some more design-friendly options—i.e. different header options, logo placement, content layout, etc.”
“Reporting could be more user-friendly and predictable. Being able to edit basic parts of forms would be a real advantage. Not being able to have automated messages ready to go for events is a bit annoying, but this is coming soon so I am excited!”
“There are certain elements of Funnel (form creation, database fields) which can only be edited or changed by the Funnel Support team. Having said that, the support team is very helpful and support requests are actioned within 1-2 business days.”
“I would really like to see email automation as part of Funnel. Although there is a Communication module, at the moment emails must be manually triggered, which adds an extra step in the process that can be overlooked or not completed if someone is busy. I’m looking forward to the upcoming integration with Enrol.”
“Unfortunately, Funnel cannot be connected to our school system for easy transfer of information (which I can’t blame Funnel for). Otherwise, it would be very beneficial to be able to pin important information to the top so they don’t get lost in the Activities trail. But this is a minor issue.”
