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How To
Home›How To›3 Ways to Write an Introduction for a Persuasive Speech

3 Ways to Write an Introduction for a Persuasive Speech

By Matthew Lynch
April 6, 2024
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A persuasive speech can be a powerful tool for making a lasting impression on an audience. Whether you’re advocating for a cause, sharing a personal story, or simply trying to sway listeners to your point of view, crafting an engaging introduction is crucial to your speech’s effectiveness and impact. Here are three different approaches for writing an introduction that will keep your audience hooked from the start and compel them to listen further.

1.Ask a Thought-Provoking Question

One way to capture the attention of your audience right off the bat is by posing a thought-provoking question that will prompt them to think about your overall argument. By igniting their curiosity or challenging their assumptions, you’re encouraging listeners to consider new perspectives and engage with the subject matter at hand. For example, if your speech is about reducing food waste, you might open with: “Did you know that approximately one-third of all food produced worldwide goes uneaten?”

2.Share a Compelling Statistic or Fact

Incorporating an interesting statistic or surprising fact can be highly effective in establishing credibility and illustrating the urgency of your topic. Choose a data point that is both relevant and unexpected in order to grab the audience’s attention and underscore the importance of your cause. Continuing with the food waste example, you could share something like: “Each year, we waste enough food to fill 40 football stadiums.”

3.Begin with a Personal Anecdote

An emotional connection can be an essential element of persuasion; by opening up and sharing a personal experience related to your topic, you create an opportunity for listeners to empathize with you on a deeper level. A well-told anecdote establishes common ground and helps humanize complex issues, making them more relatable and compelling for your audience. For instance, you could recount how volunteering at a local food bank gave you firsthand insight into the issue of food waste and sparked your passion for this cause.

In summary, an effective introduction for a persuasive speech should grab the audience’s attention, establish your credibility, and create a foundation upon which to build your argument. By asking a thought-provoking question, sharing a compelling statistic or fact, or beginning with a personal anecdote, you can create an engaging starting point for your speech that will encourage listeners to consider your perspective and keep them invested in your message.

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