8 Tips for EdTech Companies Seeking Investors
One of the most difficult parts of starting a new business is finding people who are willing to invest in your idea. Considering the number of failed startups out there, it’s no wonder investors aren’t quick to write checks. But if you can convince the right people to invest in your EdTech startup, your odds of succeeding are far better. Here are some of our best tips for EdTech companies seeking investors.
- Develop the perfect pitch
Your pitch may be the most important thing when it comes to attracting investors. A good pitch should leave investors feeling like you have an amazing idea that they can’t miss out on. Delivering your pitch with passion and enthusiasm is key, but be sure to pepper in some facts that will help reassure investors you’re serious and committed to this idea.
- Be ready with numbers
StartUs Magazine emphasizes the importance of numbers when pitching to investors. Smart investors will have questions about numbers. They’ll want to know how big your company is and how much room you have to grow. Answer these questions with hard facts, and you’ll win investors over.
- Make connections
There are tons of ways to connect with potential investors. Attending conferences, going to networking events, or even finding investors through mutual contacts are all great ways to make personal connections that can lead to investments.
- Get on AngelList
Alison Johnston Rue, CEO and cofounder of EdTech company InstaEDU, recommends using AngelList as a way to find investors. AngelList connects startups with potential employees as well as investors. While you may not find a big investor on AngelList, it will certainly help get your name out there.
- Establish a web presence
Speaking of getting your name out, it’s important to have an online presence before approaching investors. Even if you have a great pitch, investors are likely to want somewhere to go for more information or just to see what your company is all about.
- Don’t copy and paste your introduction
Rue also emphasizes the importance of a personal introduction. Don’t write one statement you can copy and paste in emails to investors. Include personal connections that will let investors know you’ve done your research and believe they’ll really be interested in your product.
- Be attentive
Once you have investors, don’t drop off the face of the planet. Stay in touch frequently and let investors see how their money is making a difference. Investors may even recommend that their friends invest in you, too.
- Be persistent
Looking for investors is tough. Be prepared for a lot of rejection. Don’t give up easily. If an investor isn’t interested now, they may be later, or they may know someone who will be.
How do you find investors? What techniques have helped you bring in big investors?